The smaller the pieces the healthier their consumption: A choice architectural experiment in behavioural nutrition

Pelle Guldborg Hansen, Katrine Lund Skov, Karsten Schmidt, Laurits Rhoden Skov, Bent Egebjerg Mikkelsen, Federico Jose Armando Pérez-Cueto

    Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

    Resumé

    Unhealthy dietary habits influence individual and societal well-being, since they are associated with the rise of chronic non transmissible diseases worldwide. Although several campaigns promoting healthier lifestyles have been implemented in Northern Europe, and consequently people are more conscious about nutritional recommendations, low intake of fruit and vegetables remains an issue in Scandinavia, calling for innovative ways of intervention. The aim of this pilot study was to investigate the influence of the portion sizes on the consumption levels of apples and cakes presented during the snack breaks. The hypothesis was that consumers could be nudged to healthier food choices by improving accessibility to sliced apples and make a “healthier” cake portion (small) the default. The sample consisted of 391 people attending a congress in Copenhagen, Denmark. People were divided in two groups for snacking during breaks, and were informed that this was for logistic reasons. Two snack tables were set up, one with normal sized pieces of cake (usual sizes provided by the caterer) as well as whole apples (control N=189), and a table with halved pieces of cake as well as apples served in quarter pieces (intervention (N=202). Four students did observation using electronic counting system. Outcome was measured in quantity of cake and apples consumed. Total consumption of cake was 30.2% lower per person and apple consumption was higher by 83.9% per person in the intervention site when compared to control. This pilot study supports the hypothesis that the presentation of snacks plays an important role in the consumption of fruit and cake among Danish adults. Further, it suggests that such approach could become a supportive tool set for achieving PHN objectives.
    OriginalsprogEngelsk
    Publikationsdato2013
    Antal sider1
    StatusUdgivet - 2013
    Begivenhed20th International Congress of Nutrition - Granada Congress Centre, Granada, Spanien
    Varighed: 15 sep. 201320 sep. 2013
    http://www.icn2013.com/

    Konference

    Konference20th International Congress of Nutrition
    LokationGranada Congress Centre
    LandSpanien
    ByGranada
    Periode15/09/201320/09/2013
    Internetadresse

    Emneord

      Citer dette

      Hansen, P. G., Skov, K. L., Schmidt, K., Skov, L. R., Mikkelsen, B. E., & Pérez-Cueto , F. J. A. (2013). The smaller the pieces the healthier their consumption: A choice architectural experiment in behavioural nutrition. Abstract fra 20th International Congress of Nutrition, Granada, Spanien.
      Hansen, Pelle Guldborg ; Skov, Katrine Lund ; Schmidt, Karsten ; Skov, Laurits Rhoden ; Mikkelsen, Bent Egebjerg ; Pérez-Cueto , Federico Jose Armando. / The smaller the pieces the healthier their consumption : A choice architectural experiment in behavioural nutrition. Abstract fra 20th International Congress of Nutrition, Granada, Spanien.1 s.
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      abstract = "Unhealthy dietary habits influence individual and societal well-being, since they are associated with the rise of chronic non transmissible diseases worldwide. Although several campaigns promoting healthier lifestyles have been implemented in Northern Europe, and consequently people are more conscious about nutritional recommendations, low intake of fruit and vegetables remains an issue in Scandinavia, calling for innovative ways of intervention. The aim of this pilot study was to investigate the influence of the portion sizes on the consumption levels of apples and cakes presented during the snack breaks. The hypothesis was that consumers could be nudged to healthier food choices by improving accessibility to sliced apples and make a “healthier” cake portion (small) the default. The sample consisted of 391 people attending a congress in Copenhagen, Denmark. People were divided in two groups for snacking during breaks, and were informed that this was for logistic reasons. Two snack tables were set up, one with normal sized pieces of cake (usual sizes provided by the caterer) as well as whole apples (control N=189), and a table with halved pieces of cake as well as apples served in quarter pieces (intervention (N=202). Four students did observation using electronic counting system. Outcome was measured in quantity of cake and apples consumed. Total consumption of cake was 30.2{\%} lower per person and apple consumption was higher by 83.9{\%} per person in the intervention site when compared to control. This pilot study supports the hypothesis that the presentation of snacks plays an important role in the consumption of fruit and cake among Danish adults. Further, it suggests that such approach could become a supportive tool set for achieving PHN objectives.",
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      note = "Skov LR et al, THE SMALLER THE PIECE THE HEALTHIER CONSUMPTION – A CHOICE ARCHITECTURAL EXPERIMENT IN BEHAVIOURAL NUTRITION, Ann Nutr Metab 63(suppl1) 1754-1754 (2013) ; 20th International Congress of Nutrition ; Conference date: 15-09-2013 Through 20-09-2013",
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      Hansen, PG, Skov, KL, Schmidt, K, Skov, LR, Mikkelsen, BE & Pérez-Cueto , FJA 2013, 'The smaller the pieces the healthier their consumption: A choice architectural experiment in behavioural nutrition' 20th International Congress of Nutrition, Granada, Spanien, 15/09/2013 - 20/09/2013, .

      The smaller the pieces the healthier their consumption : A choice architectural experiment in behavioural nutrition. / Hansen, Pelle Guldborg; Skov, Katrine Lund; Schmidt, Karsten; Skov, Laurits Rhoden; Mikkelsen, Bent Egebjerg; Pérez-Cueto , Federico Jose Armando.

      2013. Abstract fra 20th International Congress of Nutrition, Granada, Spanien.

      Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

      TY - ABST

      T1 - The smaller the pieces the healthier their consumption

      T2 - A choice architectural experiment in behavioural nutrition

      AU - Hansen, Pelle Guldborg

      AU - Skov, Katrine Lund

      AU - Schmidt, Karsten

      AU - Skov, Laurits Rhoden

      AU - Mikkelsen, Bent Egebjerg

      AU - Pérez-Cueto , Federico Jose Armando

      N1 - Skov LR et al, THE SMALLER THE PIECE THE HEALTHIER CONSUMPTION – A CHOICE ARCHITECTURAL EXPERIMENT IN BEHAVIOURAL NUTRITION, Ann Nutr Metab 63(suppl1) 1754-1754 (2013)

      PY - 2013

      Y1 - 2013

      N2 - Unhealthy dietary habits influence individual and societal well-being, since they are associated with the rise of chronic non transmissible diseases worldwide. Although several campaigns promoting healthier lifestyles have been implemented in Northern Europe, and consequently people are more conscious about nutritional recommendations, low intake of fruit and vegetables remains an issue in Scandinavia, calling for innovative ways of intervention. The aim of this pilot study was to investigate the influence of the portion sizes on the consumption levels of apples and cakes presented during the snack breaks. The hypothesis was that consumers could be nudged to healthier food choices by improving accessibility to sliced apples and make a “healthier” cake portion (small) the default. The sample consisted of 391 people attending a congress in Copenhagen, Denmark. People were divided in two groups for snacking during breaks, and were informed that this was for logistic reasons. Two snack tables were set up, one with normal sized pieces of cake (usual sizes provided by the caterer) as well as whole apples (control N=189), and a table with halved pieces of cake as well as apples served in quarter pieces (intervention (N=202). Four students did observation using electronic counting system. Outcome was measured in quantity of cake and apples consumed. Total consumption of cake was 30.2% lower per person and apple consumption was higher by 83.9% per person in the intervention site when compared to control. This pilot study supports the hypothesis that the presentation of snacks plays an important role in the consumption of fruit and cake among Danish adults. Further, it suggests that such approach could become a supportive tool set for achieving PHN objectives.

      AB - Unhealthy dietary habits influence individual and societal well-being, since they are associated with the rise of chronic non transmissible diseases worldwide. Although several campaigns promoting healthier lifestyles have been implemented in Northern Europe, and consequently people are more conscious about nutritional recommendations, low intake of fruit and vegetables remains an issue in Scandinavia, calling for innovative ways of intervention. The aim of this pilot study was to investigate the influence of the portion sizes on the consumption levels of apples and cakes presented during the snack breaks. The hypothesis was that consumers could be nudged to healthier food choices by improving accessibility to sliced apples and make a “healthier” cake portion (small) the default. The sample consisted of 391 people attending a congress in Copenhagen, Denmark. People were divided in two groups for snacking during breaks, and were informed that this was for logistic reasons. Two snack tables were set up, one with normal sized pieces of cake (usual sizes provided by the caterer) as well as whole apples (control N=189), and a table with halved pieces of cake as well as apples served in quarter pieces (intervention (N=202). Four students did observation using electronic counting system. Outcome was measured in quantity of cake and apples consumed. Total consumption of cake was 30.2% lower per person and apple consumption was higher by 83.9% per person in the intervention site when compared to control. This pilot study supports the hypothesis that the presentation of snacks plays an important role in the consumption of fruit and cake among Danish adults. Further, it suggests that such approach could become a supportive tool set for achieving PHN objectives.

      KW - Nudging

      KW - fruit and vegetables

      KW - snacks

      KW - healthy eating

      KW - consumer behaviour

      M3 - Conference abstract for conference

      ER -

      Hansen PG, Skov KL, Schmidt K, Skov LR, Mikkelsen BE, Pérez-Cueto FJA. The smaller the pieces the healthier their consumption: A choice architectural experiment in behavioural nutrition. 2013. Abstract fra 20th International Congress of Nutrition, Granada, Spanien.