The role of relationships in start-up development

Jan Mattsson, Helge Helmersson, Craig Standing

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review


Relationships are important in the business start-up phase for a variety of reasons. Internal relationships can support knowledge exchange that determines the business model development and external relationships can facilitate a wide range of opportunities, support and insights. The paper explains the key relationships experienced by the founding team of a recently formed Swedish digital trading platform. Data were gathered through a self-reporting diary approach based on the Critical Incident Technique format and texts were analysed by the Pertex text-analytic software. The findings explain how important relationships were formed during the initial start-up period targeting international expansion. Interaction with early adopters enabled a rapid evolution of the business platform with the aim to build a community of users to support development.
TidsskriftJournal of Strategic Marketing
Udgave nummer7
Sider (fra-til)559-582
Antal sider24
StatusUdgivet - 3 okt. 2019

Bibliografisk note

Important note from the Publisher regarding the attached version of the article: “This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Strategic Marketing on 30 Jan 2018, available online:”

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