Abstract
Relationships are important in the business start-up phase for a variety of reasons. Internal relationships can support knowledge exchange that determines the business model development and external relationships can facilitate a wide range of opportunities, support and insights. The paper explains the key relationships experienced by the founding team of a recently formed Swedish digital trading platform. Data were gathered through a self-reporting diary approach based on the Critical Incident Technique format and texts were analysed by the Pertex text-analytic software. The findings explain how important relationships were formed during the initial start-up period targeting international expansion. Interaction with early adopters enabled a rapid evolution of the business platform with the aim to build a community of users to support development.
Originalsprog | Engelsk |
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Tidsskrift | Journal of Strategic Marketing |
Vol/bind | 27 |
Udgave nummer | 7 |
Sider (fra-til) | 559-582 |
Antal sider | 24 |
ISSN | 0965-254X |
DOI | |
Status | Udgivet - 3 okt. 2019 |