The Role of Aesthetics in Web Design

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

Udgivelsesdato: May 2007
OriginalsprogEngelsk
TidsskriftNordicom Review
Vol/bind28
Udgave nummer1
Sider (fra-til)63-76
Antal sider14
ISSN1403-1108
StatusUdgivet - 2007

Citer dette

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title = "The Role of Aesthetics in Web Design",
abstract = "Web sites are rapidly becoming the preferred media choice for information search, company presentation, shopping, entertainment, education, and social contacts. At the same time we live in a period where visual symbols play an increasingly important role in our daily lives. The aim of this article is to present and discuss the four main areas in which aesthetics play an important role in the design of successful Web sites: aesthetics play an important role in supporting the content and the functionality, in appealing to the taste of the target audience, in creating the desired image for the sender, and in addressing the requirements of the Web site genre.",
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author = "Lisbeth Thorlacius",
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The Role of Aesthetics in Web Design. / Thorlacius, Lisbeth.

I: Nordicom Review, Bind 28, Nr. 1, 2007, s. 63-76.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

T1 - The Role of Aesthetics in Web Design

AU - Thorlacius, Lisbeth

PY - 2007

Y1 - 2007

N2 - Web sites are rapidly becoming the preferred media choice for information search, company presentation, shopping, entertainment, education, and social contacts. At the same time we live in a period where visual symbols play an increasingly important role in our daily lives. The aim of this article is to present and discuss the four main areas in which aesthetics play an important role in the design of successful Web sites: aesthetics play an important role in supporting the content and the functionality, in appealing to the taste of the target audience, in creating the desired image for the sender, and in addressing the requirements of the Web site genre.

AB - Web sites are rapidly becoming the preferred media choice for information search, company presentation, shopping, entertainment, education, and social contacts. At the same time we live in a period where visual symbols play an increasingly important role in our daily lives. The aim of this article is to present and discuss the four main areas in which aesthetics play an important role in the design of successful Web sites: aesthetics play an important role in supporting the content and the functionality, in appealing to the taste of the target audience, in creating the desired image for the sender, and in addressing the requirements of the Web site genre.

KW - Web design

KW - Visual communication

KW - Aesthetics

KW - Functionality

KW - Taste

KW - Image

KW - Website Genre

M3 - Journal article

VL - 28

SP - 63

EP - 76

JO - N O R D I C O M Review

JF - N O R D I C O M Review

SN - 1403-1108

IS - 1

ER -