The risks of nation branding as crisis response: A case study of how the Danish government turned the Cartoon Crisis into a struggle with Globalization

Rasmus Kjærgaard Rasmussen, Henrik Merkelsen

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    Through a case study of Denmark's so-called Cartoon Crisis we demonstrate how crisis communication falls short of coping aptly with the complexity of the crisis due to the branding inspired translation from 'sudden' to 'ongoing' crisis. We thus argue that the Danish government's solution in nation branding aimed at the reputational implications failed to address the immediate consequences of the
    crisis vis-à-vis national security and exports.
    TidsskriftPlace Branding and Public Diplomacy
    Udgave nummer3
    Sider (fra-til)230–248
    Antal sider19
    StatusUdgivet - 10 aug. 2014


    • places in crisis
    • nation branding
    • crisis communication
    • crisis management
    • cartoon crisis

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