Resumé
| Originalsprog | Engelsk |
|---|---|
| Tidsskrift | Public Relations Review |
| Vol/bind | 38 |
| Udgave nummer | 5 |
| Sider (fra-til) | 810-818 |
| Antal sider | 9 |
| ISSN | 0363-8111 |
| DOI | |
| Status | Udgivet - 1 dec. 2012 |
| Udgivet eksternt | Ja |
Emneord
- Public Diplomacy
- nation branding
- public relations
- risk management
Citer dette
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The New PR of States : How Nation Branding Practices Affect the Security Function of Public Diplomacy. / Rasmussen, Rasmus Kjærgaard; Merkelsen, Henrik.
I: Public Relations Review, Bind 38, Nr. 5, 01.12.2012, s. 810-818.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review
TY - JOUR
T1 - The New PR of States
T2 - How Nation Branding Practices Affect the Security Function of Public Diplomacy
AU - Rasmussen, Rasmus Kjærgaard
AU - Merkelsen, Henrik
PY - 2012/12/1
Y1 - 2012/12/1
N2 - This paper investigates how the role of public relations practice in public diplomacy is undergoing a transformation as a consequence of the influence from nation branding. A case study of the Danish government's response to the so-called Cartoon Crisis illustrates how the threat from international terrorism to national security initially served as a catalyst for new public diplomacy initiatives. But as the initiatives were implemented within a framework of nation branding the focus on risk reduction became subjected to a marketing logic and a new focus on economic objectives took over. The paper points to a possible future status of public diplomacy under the influence of nation branding: Public diplomacy may maintain a function pertinent to national security but as this function is incapable of managing real risks it will only serve as auto-communication that legitimizes security policy towards a domestic audience. In the public diplomacy efforts towards transnational publics the link to national security will completely disappear whereby the public relations of states is transformed to the marketing of states.
AB - This paper investigates how the role of public relations practice in public diplomacy is undergoing a transformation as a consequence of the influence from nation branding. A case study of the Danish government's response to the so-called Cartoon Crisis illustrates how the threat from international terrorism to national security initially served as a catalyst for new public diplomacy initiatives. But as the initiatives were implemented within a framework of nation branding the focus on risk reduction became subjected to a marketing logic and a new focus on economic objectives took over. The paper points to a possible future status of public diplomacy under the influence of nation branding: Public diplomacy may maintain a function pertinent to national security but as this function is incapable of managing real risks it will only serve as auto-communication that legitimizes security policy towards a domestic audience. In the public diplomacy efforts towards transnational publics the link to national security will completely disappear whereby the public relations of states is transformed to the marketing of states.
KW - Public Diplomacy
KW - nation branding
KW - public relations
KW - risk management
U2 - 10.1016/j.pubrev.2012.06.007
DO - 10.1016/j.pubrev.2012.06.007
M3 - Journal article
VL - 38
SP - 810
EP - 818
JO - Public Relations Review
JF - Public Relations Review
SN - 0363-8111
IS - 5
ER -