The nature of strategic communication: A rejoinder to Nothhaft

Lars T. Christensen, Emma Christensen

Publikation: Bidrag til tidsskriftKommentar/debatFormidling

Abstract

In this article, we address and challenge Nothhaft’s (2016) recent attempt to revive the field of strategic communication through an application of approaches and principles from the studies of the human mind. Instead of an indiscriminate import of a natural science perspective, we argue that the shortcomings of the field are dealt with more adequately by recogniz- ing and embracing the immense complexity at play in all dimensions of strategic communication. The challenge is to understand the multiple goals and dimensions of the field, to acknowledge the principle of recursivity in all communicative practices, and to approach the individual not as a solitary mind, but a social being whose drives and proclivities are always socially and culturally mediated.
OriginalsprogEngelsk
TidsskriftInternational Journal of Strategic Communication
Vol/bind11
Udgave nummer3
Sider (fra-til)180-183
ISSN1553-118X
DOI
StatusUdgivet - 2017
Udgivet eksterntJa

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