The present study looks at the Mobile Suit Gundam franchise and the role of digital games from the conceptual frameworks of transmedia storytelling and the Japanese media mix. We offer a historical account of the development of “the Mobile Suit Gundam” series from a producer´s perspective and show how a combination of convergent and divergent strategies contributed to the success of the series, with a special focus on games. Our case can show some insight into underdeveloped aspects of the theory of transmedial storytelling and the Japanese media mix.
|Tidsskrift||Transactions of the Digital Games Research Association|
|Status||Afsendt - 1 jul. 2020|
|Begivenhed||DIGRA 2019 Kyoto: Game, Play and the Emerging Ludo-Mix - Ritsumeikan University, Kyoto, Japan|
Varighed: 6 aug. 2019 → 10 aug. 2019
|Konference||DIGRA 2019 Kyoto|
|Periode||06/08/2019 → 10/08/2019|