"The mere-request-approach” in the service encounter

Its impact on customers’ word-of-mouth activity

Jan Mattsson, Magnus Söderlund

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato7 maj 2016
StatusUdgivet - 7 maj 2016
BegivenhedEMAC: Annual Conference - BI Norwegian Business School , Oslo, Norge
Varighed: 24 maj 201627 maj 2016
http://emac2016.emac-online.org/emac2016.org/index.html (Link til konference)

Konference

KonferenceEMAC
LokationBI Norwegian Business School
LandNorge
ByOslo
Periode24/05/201627/05/2016
Internetadresse

Citer dette

@conference{8054380827d64411b564fb10a19921f8,
title = "{"}The mere-request-approach” in the service encounter: Its impact on customers’ word-of-mouth activity",
author = "Jan Mattsson and Magnus S{\"o}derlund",
year = "2016",
month = "5",
day = "7",
language = "English",
note = "EMAC : Annual Conference ; Conference date: 24-05-2016 Through 27-05-2016",
url = "http://emac2016.emac-online.org/emac2016.org/index.html",

}

Mattsson, J & Söderlund, M 2016, '"The mere-request-approach” in the service encounter: Its impact on customers’ word-of-mouth activity' Paper fremlagt ved EMAC, Oslo, Norge, 24/05/2016 - 27/05/2016, .

"The mere-request-approach” in the service encounter : Its impact on customers’ word-of-mouth activity. / Mattsson, Jan; Söderlund, Magnus.

2016. Afhandling præsenteret på EMAC, Oslo, Norge.

Publikation: KonferencebidragPaperForskningpeer review

TY - CONF

T1 - "The mere-request-approach” in the service encounter

T2 - Its impact on customers’ word-of-mouth activity

AU - Mattsson, Jan

AU - Söderlund, Magnus

PY - 2016/5/7

Y1 - 2016/5/7

M3 - Paper

ER -