"The mere-request-approach” in the service encounter: Its impact on customers’ word-of-mouth activity

Jan Mattsson, Magnus Söderlund

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato7 maj 2016
StatusUdgivet - 7 maj 2016
BegivenhedEMAC: Annual Conference - BI Norwegian Business School , Oslo, Norge
Varighed: 24 maj 201627 maj 2016
http://emac2016.emac-online.org/emac2016.org/index.html (Link til konference)

Konference

KonferenceEMAC
LokationBI Norwegian Business School
LandNorge
ByOslo
Periode24/05/201627/05/2016
Internetadresse

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