"The mere-request-approach” in the service encounter: Its impact on customers’ word-of-mouth activity

Jan Mattsson, Magnus Söderlund

Publikation: Konferencebidrag › Paper › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	7 maj 2016
Status	Udgivet - 7 maj 2016
Begivenhed	EMAC: Annual Conference - BI Norwegian Business School , Oslo, Norge Varighed: 24 maj 2016 → 27 maj 2016 http://emac2016.emac-online.org/emac2016.org/index.html (Link til konference)

Konference	EMAC
Lokation	BI Norwegian Business School
Land/Område	Norge
By	Oslo
Periode	24/05/2016 → 27/05/2016
Internetadresse	http://emac2016.emac-online.org/emac2016.org/index.html (Link til konference)

Citer dette

@conference{8054380827d64411b564fb10a19921f8,

title = "{"}The mere-request-approach” in the service encounter: Its impact on customers{\textquoteright} word-of-mouth activity",

author = "Jan Mattsson and Magnus S{\"o}derlund",

year = "2016",

month = may,

day = "7",

language = "English",

note = "EMAC : Annual Conference ; Conference date: 24-05-2016 Through 27-05-2016",

url = "http://emac2016.emac-online.org/emac2016.org/index.html",

}