The Implications of Programmatic Advertising on the Business Model of TV Broadcasters

Henrik Jensen; Kristian J. Sund

The Implications of Programmatic Advertising on the Business Model of TV Broadcasters

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Competitiveness in Emerging Markets : Market Dynamics in the Age Dsruptive Technologies
Redaktører	Datis Khajeheian, Mike Friedrichsen, Wilfried Mödinger
Antal sider	19
Udgivelsessted	Berlin
Forlag	Springer
Publikationsdato	2018
Sider	35-53
ISBN (Trykt)	978-3-319-71721-0
ISBN (Elektronisk)	978-3-319-71722-7
Status	Udgivet - 2018

Navn	Contributions to Management Science
ISSN	1431-1941

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https://link.springer.com/chapter/10.1007/978-3-319-71722-7_3

Business Model Innovation in the Media Industry
Sund, K. J. & Jensen, H.
Innovationsfonden
02/03/2015 → 28/02/2018
Projekter: Projekt › Forskning

Citer dette

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The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. / Jensen, Henrik; Sund, Kristian J.

Competitiveness in Emerging Markets: Market Dynamics in the Age Dsruptive Technologies. red. / Datis Khajeheian; Mike Friedrichsen; Wilfried Mödinger. Berlin : Springer, 2018. s. 35-53 (Contributions to Management Science).

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

TY - CHAP

T1 - The Implications of Programmatic Advertising on the Business Model of TV Broadcasters

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AU - Sund, Kristian J.

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Y1 - 2018

UR - https://link.springer.com/chapter/10.1007/978-3-319-71722-7_3

M3 - Book chapter

SN - 978-3-319-71721-0

T3 - Contributions to Management Science

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BT - Competitiveness in Emerging Markets

A2 - Khajeheian, Datis

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The Implications of Programmatic Advertising on the Business Model of TV Broadcasters

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Projekter

Business Model Innovation in the Media Industry

Citer dette