The Implications of Programmatic Advertising on the Business Model of TV Broadcasters

Henrik Jensen, Kristian J. Sund

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

OriginalsprogEngelsk
TitelCompetitiveness in Emerging Markets : Market Dynamics in the Age Dsruptive Technologies
RedaktørerDatis Khajeheian, Mike Friedrichsen, Wilfried Mödinger
Antal sider19
Udgivelses stedBerlin
ForlagSpringer
Publikationsdato2018
Sider35-53
ISBN (Trykt)978-3-319-71721-0
ISBN (Elektronisk)978-3-319-71722-7
StatusUdgivet - 2018
NavnContributions to Management Science
ISSN1431-1941

Citer dette

Jensen, H., & Sund, K. J. (2018). The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. I D. Khajeheian, M. Friedrichsen, & W. Mödinger (red.), Competitiveness in Emerging Markets: Market Dynamics in the Age Dsruptive Technologies (s. 35-53). Springer. Contributions to Management Science