The Implications of Programmatic Advertising on the Business Model of TV Broadcasters

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

SprogEngelsk
TitelCompetitiveness in Emerging Markets : Market Dynamics in the Age Dsruptive Technologies
RedaktørerDatis Khajeheian, Mike Friedrichsen, Wilfried Mödinger
Antal sider19
Udgivelses stedBerlin
ForlagSpringer
Dato2018
Sider35-53
ISBN (Trykt)978-3-319-71721-0
ISBN (Elektronisk)978-3-319-71722-7
StatusUdgivet - 2018
NavnContributions to Management Science
ISSN1431-1941

Citer dette

Jensen, H., & Sund, K. J. (2018). The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. I D. Khajeheian, M. Friedrichsen, & W. Mödinger (red.), Competitiveness in Emerging Markets: Market Dynamics in the Age Dsruptive Technologies (s. 35-53). Berlin: Springer. Contributions to Management Science
Jensen, Henrik ; Sund, Kristian J./ The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. Competitiveness in Emerging Markets: Market Dynamics in the Age Dsruptive Technologies. red. / Datis Khajeheian ; Mike Friedrichsen ; Wilfried Mödinger. Berlin : Springer, 2018. s. 35-53 (Contributions to Management Science).
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Jensen, H & Sund, KJ 2018, The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. i D Khajeheian, M Friedrichsen & W Mödinger (red), Competitiveness in Emerging Markets: Market Dynamics in the Age Dsruptive Technologies. Springer, Berlin, Contributions to Management Science, s. 35-53.

The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. / Jensen, Henrik; Sund, Kristian J.

Competitiveness in Emerging Markets: Market Dynamics in the Age Dsruptive Technologies. red. / Datis Khajeheian; Mike Friedrichsen; Wilfried Mödinger. Berlin : Springer, 2018. s. 35-53.

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

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Jensen H, Sund KJ. The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. I Khajeheian D, Friedrichsen M, Mödinger W, red., Competitiveness in Emerging Markets: Market Dynamics in the Age Dsruptive Technologies. Berlin: Springer. 2018. s. 35-53. (Contributions to Management Science).