The Corporate Karma Carnival: Offline and Online Games, Branding and Humanitarianism at the Roskilde Festival

Lene Bull Christiansen; Mette Fog Olwig

doi:10.7765/9781526117304.00022

The Corporate Karma Carnival: Offline and Online Games, Branding and Humanitarianism at the Roskilde Festival

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Abstract

This chapter asks whether it is possible to harness the powers of ‘the popular’ and media culture in the service of humanitarianism. There is a need to critically balance an analysis of the potentially progressive and/or problematic aspects of a popularised humanitarian event. Exploring the energies that are at play in the popular ‘carnival’ of the Danish Roskilde Festival, this chapter examines how the carnivalesque can function both as a form of corporate branding and as a means to destabilise the status quo identified with a negatively branded segment of the population. The chapter also analyses the expansion of the festival into cyberspace, and the offline–online interconnectivity of the festival’s humanitarian events.

Originalsprog	Engelsk
Titel	Global Humanitarianism and Media Culture
Redaktører	Michael Lawrence, Rachel Tavernor
Antal sider	22
Udgivelsessted	Manchester
Forlag	Manchester University Press
Publikationsdato	4 jan. 2019
Sider	246-267
Kapitel	12
ISBN (Trykt)	978-1-5261-1729-8
ISBN (Elektronisk)	9781526117304
DOI	https://doi.org/10.7765/9781526117304.00022
Status	Udgivet - 4 jan. 2019

Link til dokument

10.7765/9781526117304.00022

The corporate karma carnivalForlagets udgivne version, 4,82 MBLicens: CC BY-NC-ND

Feltarbejde Roskilde Festival
Christiansen, L. B. (Projektdeltager), Olwig, M. F. (Projektdeltager) & Mubanda Rasmussen, L. (Projektdeltager)
28/06/2015 → 05/07/2015
Projekter: Projekt › Forskning
OCE: The organised cultural encounter: rethinking the conceptual and contextual framework of interculturality through the study of practice
Galal, L. P. (Projektleder), Hvenegård-Lassen, K. (Projektdeltager), Christiansen, L. B. (Projektdeltager), Riis, H. B. (Projektdeltager) & Hansen, R. P. (Projektdeltager)
01/09/2013 → 31/12/2017
Projekter: Projekt › Forskning

Citer dette

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The Corporate Karma Carnival: Offline and Online Games, Branding and Humanitarianism at the Roskilde Festival . / Christiansen, Lene Bull ; Olwig, Mette Fog.
Global Humanitarianism and Media Culture . red. / Michael Lawrence; Rachel Tavernor. Manchester: Manchester University Press, 2019. s. 246-267.

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

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The Corporate Karma Carnival: Offline and Online Games, Branding and Humanitarianism at the Roskilde Festival

Abstract

Link til dokument

Projekter

Feltarbejde Roskilde Festival

OCE: The organised cultural encounter: rethinking the conceptual and contextual framework of interculturality through the study of practice

Citer dette