The co-presence of clarity and ambiguity in strategic corporate communication – an exploratory study

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

The purpose of this article is to examine the co-presence of clarity and ambiguity in the formulation, interpretation and implementation of corporate communication strategies. Following a growing scholarly interest in how ambiguity can be seen as a productive strategic resource in strategy work, this article focuses on the interdependency of clarity and ambiguity in corporate communication strategies. Through an exploratory study, using interpretive discourse analysis of interviews with employees at a corporate communication department, the present article analyses how the employees perceived the writing, reading and enactment of their organization’s new corporate communication strategy. The analysis reveals that the employees sometimes use shared understandings to produce ambiguity in relation to engagement and responsibility, and how they use ambiguity to create a shared understanding on objectives and practices. Though this co-presence might cause the members to feel a lack of ownership, it does not impede the department’s ability to execute strategy-work.
OriginalsprogEngelsk
TidsskriftInternational Journal of Strategic Communication
ISSN1553-118X
DOI
StatusUdgivet - 2019

Citer dette

@article{3f9cfd3b02314bce95a0c1125f26654a,
title = "The co-presence of clarity and ambiguity in strategic corporate communication – an exploratory study",
abstract = "The purpose of this article is to examine the co-presence of clarity and ambiguity in the formulation, interpretation and implementation of corporate communication strategies. Following a growing scholarly interest in how ambiguity can be seen as a productive strategic resource in strategy work, this article focuses on the interdependency of clarity and ambiguity in corporate communication strategies. Through an exploratory study, using interpretive discourse analysis of interviews with employees at a corporate communication department, the present article analyses how the employees perceived the writing, reading and enactment of their organization’s new corporate communication strategy. The analysis reveals that the employees sometimes use shared understandings to produce ambiguity in relation to engagement and responsibility, and how they use ambiguity to create a shared understanding on objectives and practices. Though this co-presence might cause the members to feel a lack of ownership, it does not impede the department’s ability to execute strategy-work.",
author = "Gulbrandsen, {Ib Tunby}",
year = "2019",
doi = "https://doi.org/10.1080/1553118X.2019.1575222",
language = "English",
journal = "International Journal of Strategic Communication",
issn = "1553-118X",
publisher = "Routledge",

}

TY - JOUR

T1 - The co-presence of clarity and ambiguity in strategic corporate communication – an exploratory study

AU - Gulbrandsen, Ib Tunby

PY - 2019

Y1 - 2019

N2 - The purpose of this article is to examine the co-presence of clarity and ambiguity in the formulation, interpretation and implementation of corporate communication strategies. Following a growing scholarly interest in how ambiguity can be seen as a productive strategic resource in strategy work, this article focuses on the interdependency of clarity and ambiguity in corporate communication strategies. Through an exploratory study, using interpretive discourse analysis of interviews with employees at a corporate communication department, the present article analyses how the employees perceived the writing, reading and enactment of their organization’s new corporate communication strategy. The analysis reveals that the employees sometimes use shared understandings to produce ambiguity in relation to engagement and responsibility, and how they use ambiguity to create a shared understanding on objectives and practices. Though this co-presence might cause the members to feel a lack of ownership, it does not impede the department’s ability to execute strategy-work.

AB - The purpose of this article is to examine the co-presence of clarity and ambiguity in the formulation, interpretation and implementation of corporate communication strategies. Following a growing scholarly interest in how ambiguity can be seen as a productive strategic resource in strategy work, this article focuses on the interdependency of clarity and ambiguity in corporate communication strategies. Through an exploratory study, using interpretive discourse analysis of interviews with employees at a corporate communication department, the present article analyses how the employees perceived the writing, reading and enactment of their organization’s new corporate communication strategy. The analysis reveals that the employees sometimes use shared understandings to produce ambiguity in relation to engagement and responsibility, and how they use ambiguity to create a shared understanding on objectives and practices. Though this co-presence might cause the members to feel a lack of ownership, it does not impede the department’s ability to execute strategy-work.

U2 - https://doi.org/10.1080/1553118X.2019.1575222

DO - https://doi.org/10.1080/1553118X.2019.1575222

M3 - Journal article

JO - International Journal of Strategic Communication

JF - International Journal of Strategic Communication

SN - 1553-118X

ER -