The Camøno

A Communitarian Walking Trail in the Sharing Economy

Jane Widtfeldt Meged, Szilvia Gyimóthy

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

This paper presents an alternative experiment of building an operative communitarian business model to leverage tourism in Southern Denmark. Coastal communities in Denmark have experienced a steady socioeconomic decline, which has further been aggravated by a stagnating tourism and agricultural sector. Within this context, coastal regions are attempting to harness the potentials of the emerging collaborative economy by experimenting with communitarian business models. Such is the case of a digitally facilitated pilgrim trail in Denmark, the Camøno, which was conceived in 2016 to mobilize sparse and loosely connected local resources to create value for tourists and citizens. The trail sustains over 200 small local actors and attracted over 75.000 visitors after less than a year of operation. Our paper explores the rapid success and consolidation of the Camøno trail by analyzing the performativity of its business model embracing an inclusive, communitarian ideology. The empirical data collection was based on several ethnographic field trips to the islands of Møn, Nyord and Bogø, and entailed interviews with the platform owner (the local museum), several operators as well as walkers. The analysis will shed light on the preconditions, network effects and scaleability of local cooperative business models. In our discussion, we will address how collaborative business models contribute, supplement or conflict with industrial structures and operators in a coastal/rural setting.
OriginalsprogEngelsk
TidsskriftTourism Planning & Development
Vol/bind15
Udgave nummer5
Sider (fra-til)496-515
Antal sider19
ISSN2156-8316
DOI
StatusUdgivet - 29 aug. 2018

Bibliografisk note

Important note from the Publisher regarding the attached document: “This is an Accepted Manuscript of an article published by Taylor & Francis in Tourism Planning & Development on [date of publication], available online: http://www.tandfonline.com/10.1080/21568316.2018.1504318.”

Citer dette

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abstract = "To overcome socioeconomic decline, Danish coastal communities attempt to harness the potentials of the collaborative economy with novel forms of communitarian initiatives in tourism. This paper assesses the emergent business model of the Cam{\o}no walking trail, which was conceived as an alternative, bottom-up initiative to leverage tourism in Southern Denmark. To understand its rapid uptake and success, we draw on theories of value creation in alternative and sharing economies as a reframing process, with due attention to the transformation of non-market resources into commodities (public land, volunteer labour, sense of place). Based on a two-year-long ethnographic fieldwork chronicling the consolidation of the Cam{\o}no, we analyse these reframing processes and identify three domains of collaborative governance; the governance of affect, the governance of ownership, and the governance of exchange. The paper concludes with a discussion of the institutionalisation of ad-hoc, alternative business models as well as policy recommendations for European rural contexts.",
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The Camøno : A Communitarian Walking Trail in the Sharing Economy. / Meged, Jane Widtfeldt; Gyimóthy, Szilvia .

I: Tourism Planning & Development, Bind 15, Nr. 5, 29.08.2018, s. 496-515.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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