Thanks for the memories: Towards a model of memorable experiences

Jan Mattsson, Rod McColl

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2013
StatusUdgivet - 2013
BegivenhedAcademy of Marketing Science Annual Conference - Portola Plaza Hotel at Monterey Bay, Monterey, USA
Varighed: 15 maj 201318 maj 2013
http://ams-web.org/displayconvention.cfm?conventionnbr=11208

Konference

KonferenceAcademy of Marketing Science Annual Conference
LokationPortola Plaza Hotel at Monterey Bay
LandUSA
ByMonterey
Periode15/05/201318/05/2013
Andet42nd AMS Annual Conference
Internetadresse

Citer dette

Mattsson, J., & McColl, R. (2013). Thanks for the memories: Towards a model of memorable experiences. Afhandling præsenteret på Academy of Marketing Science Annual Conference , Monterey, USA.
Mattsson, Jan ; McColl, Rod. / Thanks for the memories : Towards a model of memorable experiences. Afhandling præsenteret på Academy of Marketing Science Annual Conference , Monterey, USA.
@conference{6e29ba5b640e428084089c9afc67d92d,
title = "Thanks for the memories: Towards a model of memorable experiences",
author = "Jan Mattsson and Rod McColl",
year = "2013",
language = "English",
note = "Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013. ; Conference date: 15-05-2013 Through 18-05-2013",
url = "http://ams-web.org/displayconvention.cfm?conventionnbr=11208",

}

Mattsson, J & McColl, R 2013, 'Thanks for the memories: Towards a model of memorable experiences' Paper fremlagt ved Academy of Marketing Science Annual Conference , Monterey, USA, 15/05/2013 - 18/05/2013, .

Thanks for the memories : Towards a model of memorable experiences. / Mattsson, Jan; McColl, Rod.

2013. Afhandling præsenteret på Academy of Marketing Science Annual Conference , Monterey, USA.

Publikation: KonferencebidragPaperForskningpeer review

TY - CONF

T1 - Thanks for the memories

T2 - Towards a model of memorable experiences

AU - Mattsson, Jan

AU - McColl, Rod

PY - 2013

Y1 - 2013

M3 - Paper

ER -

Mattsson J, McColl R. Thanks for the memories: Towards a model of memorable experiences. 2013. Afhandling præsenteret på Academy of Marketing Science Annual Conference , Monterey, USA.