Testing perceptions of brand value between real and virtual worlds

Jan Mattsson, Stuart Barnes

    Publikation: KonferencebidragPaperRådgivning

    OriginalsprogEngelsk
    Publikationsdato2009
    StatusUdgivet - 2009
    BegivenhedEMAC annual conference Nantes, France  26-29 May 2009 - Nantes, Frankrig
    Varighed: 26 maj 200929 maj 2009

    Konference

    KonferenceEMAC annual conference Nantes, France  26-29 May 2009
    LandFrankrig
    ByNantes
    Periode26/05/200929/05/2009

    Bibliografisk note

    Udgivet på cd-rom

    Citer dette

    Mattsson, J., & Barnes, S. (2009). Testing perceptions of brand value between real and virtual worlds. Afhandling præsenteret på EMAC annual conference Nantes, France  26-29 May 2009, Nantes, Frankrig.
    Mattsson, Jan ; Barnes, Stuart. / Testing perceptions of brand value between real and virtual worlds. Afhandling præsenteret på EMAC annual conference Nantes, France  26-29 May 2009, Nantes, Frankrig.
    @conference{17a229e0ca7911ddb4a0000ea68e967b,
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    author = "Jan Mattsson and Stuart Barnes",
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    language = "English",

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    Mattsson, J & Barnes, S 2009, 'Testing perceptions of brand value between real and virtual worlds' Paper fremlagt ved EMAC annual conference Nantes, France  26-29 May 2009, Nantes, Frankrig, 26/05/2009 - 29/05/2009, .

    Testing perceptions of brand value between real and virtual worlds. / Mattsson, Jan; Barnes, Stuart.

    2009. Afhandling præsenteret på EMAC annual conference Nantes, France  26-29 May 2009, Nantes, Frankrig.

    Publikation: KonferencebidragPaperRådgivning

    TY - CONF

    T1 - Testing perceptions of brand value between real and virtual worlds

    AU - Mattsson, Jan

    AU - Barnes, Stuart

    N1 - Udgivet på cd-rom

    PY - 2009

    Y1 - 2009

    M3 - Paper

    ER -

    Mattsson J, Barnes S. Testing perceptions of brand value between real and virtual worlds. 2009. Afhandling præsenteret på EMAC annual conference Nantes, France  26-29 May 2009, Nantes, Frankrig.