Testing an Axiological Model for Assessing the Value of Real-Life Brands in Virtual Worlds

Jan Mattsson, Stuart Barnes

    Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskning

    OriginalsprogEngelsk
    TitelAmerican Marketing Association Summer Educators' Conference 2009
    Publikationsdato2009
    StatusUdgivet - 2009
    BegivenhedAmerican Marketing Association Summer Educators' Conference - Chicago, USA
    Varighed: 10 aug. 20097 okt. 2009

    Konference

    KonferenceAmerican Marketing Association Summer Educators' Conference
    LandUSA
    ByChicago
    Periode10/08/200907/10/2009

    Bibliografisk note

    Udgivet på cd-rom

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