Strategy by Bottom-up Abstractions of the Customer Interface

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Journal of Strategic Marketing
Vol/bind	16
Udgave nummer	5
Sider (fra-til)	391-399
Antal sider	9
ISSN	0965-254X
DOI	https://doi.org/10.1080/09652540802480886
Status	Udgivet - 2008

DOI: 10.1080/09652540802480886

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@article{c3fa0030b94711dc9601000ea68e967b,

title = "Strategy by Bottom-up Abstractions of the Customer Interface",

author = "Jan Mattsson",

note = "DOI: 10.1080/09652540802480886",

year = "2008",

doi = "10.1080/09652540802480886",

language = "English",

volume = "16",

pages = "391--399",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

publisher = "Routledge",

number = "5",

}