Stealth Marketing – socially responsible and ethically sound communication?

Bidragets oversatte titel: Stealth Marketing - social ansvarlig og etisk kommunikation?

Roy Langer, Suzanne C. Beckmann

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Bidragets oversatte titelStealth Marketing - social ansvarlig og etisk kommunikation?
OriginalsprogEngelsk
TitelContemporary issues in corporate and marketing communications: Towards a socially responsible future. : Proceedings of the 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006.
RedaktørerKlement Podnar, Zlatko Janĉiĉ
Antal sider5
ForlagUniversity of Ljubljana
Publikationsdato2006
Sider11-15
ISBN (Trykt)9619048458
StatusUdgivet - 2006
Begivenhed11th International CMC-conference on Corporate and Marketing Communications: Contemporary issues in corporate and marketing communications: Towards a socially responsible future. - Ljubljana, Slovenien
Varighed: 20 apr. 200621 apr. 2006

Konference

Konference11th International CMC-conference on Corporate and Marketing Communications
LandSlovenien
ByLjubljana
Periode20/04/200621/04/2006

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