| Originalsprog | Engelsk |
|---|---|
| Titel | Contemporary issues in corporate and marketing communications: Towards a socially responsible future. : Proceedings of the 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006. |
| Redaktører | Klement Podnar, Zlatko Janĉiĉ |
| Antal sider | 5 |
| Forlag | University of Ljubljana |
| Publikationsdato | 2006 |
| Sider | 11-15 |
| ISBN (Trykt) | 9619048458 |
| Status | Udgivet - 2006 |
| Begivenhed | 11th International CMC-conference on Corporate and Marketing Communications: Contemporary issues in corporate and marketing communications: Towards a socially responsible future. - Ljubljana, Slovenien Varighed: 20 apr. 2006 → 21 apr. 2006 |
Konference
| Konference | 11th International CMC-conference on Corporate and Marketing Communications |
|---|---|
| Land | Slovenien |
| By | Ljubljana |
| Periode | 20/04/2006 → 21/04/2006 |
Citer dette
Langer, R., & Beckmann, S. C. (2006). Stealth Marketing – socially responsible and ethically sound communication? I K. Podnar, & Z. Janĉiĉ (red.), Contemporary issues in corporate and marketing communications: Towards a socially responsible future.: Proceedings of the 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006. (s. 11-15). University of Ljubljana.
@inproceedings{bf2098d052be11dba4bc000ea68e967b,
title = "Stealth Marketing – socially responsible and ethically sound communication?",
author = "Roy Langer and Beckmann, {Suzanne C.}",
year = "2006",
language = "English",
isbn = "9619048458",
pages = "11--15",
editor = "Klement Podnar and Zlatko Janĉiĉ",
booktitle = "Contemporary issues in corporate and marketing communications: Towards a socially responsible future.",
publisher = "University of Ljubljana",
}
Langer, R & Beckmann, SC 2006, Stealth Marketing – socially responsible and ethically sound communication? i K Podnar & Z Janĉiĉ (red), Contemporary issues in corporate and marketing communications: Towards a socially responsible future.: Proceedings of the 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006.. University of Ljubljana, s. 11-15, 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, Slovenien, 20/04/2006.
Stealth Marketing – socially responsible and ethically sound communication? / Langer, Roy; Beckmann, Suzanne C.
Contemporary issues in corporate and marketing communications: Towards a socially responsible future.: Proceedings of the 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006.. red. / Klement Podnar; Zlatko Janĉiĉ. University of Ljubljana, 2006. s. 11-15.Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review
TY - GEN
T1 - Stealth Marketing – socially responsible and ethically sound communication?
AU - Langer, Roy
AU - Beckmann, Suzanne C.
PY - 2006
Y1 - 2006
M3 - Article in proceedings
SN - 9619048458
SP - 11
EP - 15
BT - Contemporary issues in corporate and marketing communications: Towards a socially responsible future.
A2 - Podnar, Klement
A2 - Janĉiĉ, Zlatko
PB - University of Ljubljana
ER -
Langer R, Beckmann SC. Stealth Marketing – socially responsible and ethically sound communication? I Podnar K, Janĉiĉ Z, red., Contemporary issues in corporate and marketing communications: Towards a socially responsible future.: Proceedings of the 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006.. University of Ljubljana. 2006. s. 11-15