Stealth Marketing – socially responsible and ethically sound communication?

Bidragets oversatte titel: Stealth Marketing - social ansvarlig og etisk kommunikation?

Roy Langer, Suzanne C. Beckmann

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelContemporary issues in corporate and marketing communications: Towards a socially responsible future. : Proceedings of the 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006.
RedaktørerKlement Podnar, Zlatko Janĉiĉ
Antal sider5
ForlagUniversity of Ljubljana
Publikationsdato2006
Sider11-15
ISBN (Trykt)9619048458
StatusUdgivet - 2006
Begivenhed11th International CMC-conference on Corporate and Marketing Communications: Contemporary issues in corporate and marketing communications: Towards a socially responsible future. - Ljubljana, Slovenien
Varighed: 20 apr. 200621 apr. 2006

Konference

Konference11th International CMC-conference on Corporate and Marketing Communications
LandSlovenien
ByLjubljana
Periode20/04/200621/04/2006

Citer dette

Langer, R., & Beckmann, S. C. (2006). Stealth Marketing – socially responsible and ethically sound communication? I K. Podnar, & Z. Janĉiĉ (red.), Contemporary issues in corporate and marketing communications: Towards a socially responsible future.: Proceedings of the 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006. (s. 11-15). University of Ljubljana.
Langer, Roy ; Beckmann, Suzanne C. / Stealth Marketing – socially responsible and ethically sound communication?. Contemporary issues in corporate and marketing communications: Towards a socially responsible future.: Proceedings of the 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006.. red. / Klement Podnar ; Zlatko Janĉiĉ. University of Ljubljana, 2006. s. 11-15
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author = "Roy Langer and Beckmann, {Suzanne C.}",
year = "2006",
language = "English",
isbn = "9619048458",
pages = "11--15",
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Langer, R & Beckmann, SC 2006, Stealth Marketing – socially responsible and ethically sound communication? i K Podnar & Z Janĉiĉ (red), Contemporary issues in corporate and marketing communications: Towards a socially responsible future.: Proceedings of the 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006.. University of Ljubljana, s. 11-15, 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, Slovenien, 20/04/2006.

Stealth Marketing – socially responsible and ethically sound communication? / Langer, Roy; Beckmann, Suzanne C.

Contemporary issues in corporate and marketing communications: Towards a socially responsible future.: Proceedings of the 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006.. red. / Klement Podnar; Zlatko Janĉiĉ. University of Ljubljana, 2006. s. 11-15.

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

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T1 - Stealth Marketing – socially responsible and ethically sound communication?

AU - Langer, Roy

AU - Beckmann, Suzanne C.

PY - 2006

Y1 - 2006

M3 - Article in proceedings

SN - 9619048458

SP - 11

EP - 15

BT - Contemporary issues in corporate and marketing communications: Towards a socially responsible future.

A2 - Podnar, Klement

A2 - Janĉiĉ, Zlatko

PB - University of Ljubljana

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Langer R, Beckmann SC. Stealth Marketing – socially responsible and ethically sound communication? I Podnar K, Janĉiĉ Z, red., Contemporary issues in corporate and marketing communications: Towards a socially responsible future.: Proceedings of the 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006.. University of Ljubljana. 2006. s. 11-15