Stealth Marketing – socially responsible and ethically sound communication?

Roy Langer; Suzanne C. Beckmann

Stealth Marketing – socially responsible and ethically sound communication?

Bidragets oversatte titel: Stealth Marketing - social ansvarlig og etisk kommunikation?

Roy Langer, Suzanne C. Beckmann

Journalism and Democracy

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Bidragets oversatte titel	Stealth Marketing - social ansvarlig og etisk kommunikation?
Originalsprog	Engelsk
Titel	Contemporary issues in corporate and marketing communications: Towards a socially responsible future. : Proceedings of the 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006.
Redaktører	Klement Podnar, Zlatko Janĉiĉ
Antal sider	5
Forlag	University of Ljubljana
Publikationsdato	2006
Sider	11-15
ISBN (Trykt)	9619048458
Status	Udgivet - 2006
Begivenhed	11th International CMC-conference on Corporate and Marketing Communications: Contemporary issues in corporate and marketing communications: Towards a socially responsible future. - Ljubljana, Slovenien Varighed: 20 apr. 2006 → 21 apr. 2006

Konference

Konference	11th International CMC-conference on Corporate and Marketing Communications
Land	Slovenien
By	Ljubljana
Periode	20/04/2006 → 21/04/2006

Citer dette

Langer, R., & Beckmann, S. C. (2006). Stealth Marketing – socially responsible and ethically sound communication? I K. Podnar, & Z. Janĉiĉ (red.), Contemporary issues in corporate and marketing communications: Towards a socially responsible future.: Proceedings of the 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006. (s. 11-15). University of Ljubljana.

Langer, Roy ; Beckmann, Suzanne C. / Stealth Marketing – socially responsible and ethically sound communication?. Contemporary issues in corporate and marketing communications: Towards a socially responsible future.: Proceedings of the 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006.. red. / Klement Podnar ; Zlatko Janĉiĉ. University of Ljubljana, 2006. s. 11-15

@inproceedings{bf2098d052be11dba4bc000ea68e967b,

title = "Stealth Marketing – socially responsible and ethically sound communication?",

author = "Roy Langer and Beckmann, {Suzanne C.}",

year = "2006",

language = "English",

isbn = "9619048458",

pages = "11--15",

editor = "Klement Podnar and Zlatko Janĉiĉ",

booktitle = "Contemporary issues in corporate and marketing communications: Towards a socially responsible future.",

publisher = "University of Ljubljana",

note = "null ; Conference date: 20-04-2006 Through 21-04-2006",

}

Langer, R & Beckmann, SC 2006, Stealth Marketing – socially responsible and ethically sound communication? i K Podnar & Z Janĉiĉ (red), Contemporary issues in corporate and marketing communications: Towards a socially responsible future.: Proceedings of the 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006.. University of Ljubljana, s. 11-15, 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, Slovenien, 20/04/2006.

Stealth Marketing – socially responsible and ethically sound communication? / Langer, Roy; Beckmann, Suzanne C.

Contemporary issues in corporate and marketing communications: Towards a socially responsible future.: Proceedings of the 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006.. red. / Klement Podnar; Zlatko Janĉiĉ. University of Ljubljana, 2006. s. 11-15.

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review