Stealth Marketing Communications: Is it ethical?

Roy Langer

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskning

OriginalsprogEngelsk
TitelStrategic CSR Communication
RedaktørerMette Morsing, Suzanne C. Beckmann
Antal sider28
Udgivelses stedKøbenhavn
ForlagDjøf Forlag
Publikationsdato2006
Sider107-134
ISBN (Trykt)87-574-1587-0
StatusUdgivet - 2006

Citer dette

Langer, R. (2006). Stealth Marketing Communications: Is it ethical? I M. Morsing, & S. C. Beckmann (red.), Strategic CSR Communication (s. 107-134). København: Djøf Forlag.
Langer, Roy. / Stealth Marketing Communications: Is it ethical?. Strategic CSR Communication. red. / Mette Morsing ; Suzanne C. Beckmann. København : Djøf Forlag, 2006. s. 107-134
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Langer, R 2006, Stealth Marketing Communications: Is it ethical? i M Morsing & SC Beckmann (red), Strategic CSR Communication. Djøf Forlag, København, s. 107-134.

Stealth Marketing Communications: Is it ethical? / Langer, Roy.

Strategic CSR Communication. red. / Mette Morsing; Suzanne C. Beckmann. København : Djøf Forlag, 2006. s. 107-134.

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskning

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AU - Langer, Roy

PY - 2006

Y1 - 2006

M3 - Book chapter

SN - 87-574-1587-0

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EP - 134

BT - Strategic CSR Communication

A2 - Morsing, Mette

A2 - Beckmann, Suzanne C.

PB - Djøf Forlag

CY - København

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Langer R. Stealth Marketing Communications: Is it ethical? I Morsing M, Beckmann SC, red., Strategic CSR Communication. København: Djøf Forlag. 2006. s. 107-134