Social responsibility and ethics in marketing communications

The case of stealth marketing

Roy Langer, Suzanne C. Beckmann

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelSustainable marketing leadership : A sythesis of polymorphous axioms, strategies and tactics
RedaktørerGeorge J. Avlonitis, Nikolaos Papavassiliou, Paulina Papastathopoulou
Antal sider5
ForlagEuropean Marketing Academy
Publikationsdato2006
ISBN (Trykt)9608919908
StatusUdgivet - 2006
BegivenhedEMAC-conference - Athen, Grækenland
Varighed: 23 maj 200626 maj 2006
Konferencens nummer: 35

Konference

KonferenceEMAC-conference
Nummer35
LandGrækenland
ByAthen
Periode23/05/200626/05/2006

Citer dette

Langer, R., & Beckmann, S. C. (2006). Social responsibility and ethics in marketing communications: The case of stealth marketing. I G. J. Avlonitis, N. Papavassiliou, & P. Papastathopoulou (red.), Sustainable marketing leadership: A sythesis of polymorphous axioms, strategies and tactics European Marketing Academy.
Langer, Roy ; Beckmann, Suzanne C. / Social responsibility and ethics in marketing communications : The case of stealth marketing. Sustainable marketing leadership: A sythesis of polymorphous axioms, strategies and tactics. red. / George J. Avlonitis ; Nikolaos Papavassiliou ; Paulina Papastathopoulou. European Marketing Academy, 2006.
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Langer, R & Beckmann, SC 2006, Social responsibility and ethics in marketing communications: The case of stealth marketing. i GJ Avlonitis, N Papavassiliou & P Papastathopoulou (red), Sustainable marketing leadership: A sythesis of polymorphous axioms, strategies and tactics. European Marketing Academy, EMAC-conference, Athen, Grækenland, 23/05/2006.

Social responsibility and ethics in marketing communications : The case of stealth marketing. / Langer, Roy; Beckmann, Suzanne C.

Sustainable marketing leadership: A sythesis of polymorphous axioms, strategies and tactics. red. / George J. Avlonitis; Nikolaos Papavassiliou; Paulina Papastathopoulou. European Marketing Academy, 2006.

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

TY - GEN

T1 - Social responsibility and ethics in marketing communications

T2 - The case of stealth marketing

AU - Langer, Roy

AU - Beckmann, Suzanne C.

PY - 2006

Y1 - 2006

M3 - Article in proceedings

SN - 9608919908

BT - Sustainable marketing leadership

A2 - Avlonitis, George J.

A2 - Papavassiliou, Nikolaos

A2 - Papastathopoulou, Paulina

PB - European Marketing Academy

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Langer R, Beckmann SC. Social responsibility and ethics in marketing communications: The case of stealth marketing. I Avlonitis GJ, Papavassiliou N, Papastathopoulou P, red., Sustainable marketing leadership: A sythesis of polymorphous axioms, strategies and tactics. European Marketing Academy. 2006