| Originalsprog | Engelsk |
|---|---|
| Titel | Sustainable marketing leadership : A sythesis of polymorphous axioms, strategies and tactics |
| Redaktører | George J. Avlonitis, Nikolaos Papavassiliou, Paulina Papastathopoulou |
| Antal sider | 5 |
| Forlag | European Marketing Academy |
| Publikationsdato | 2006 |
| ISBN (Trykt) | 9608919908 |
| Status | Udgivet - 2006 |
| Begivenhed | EMAC-conference - Athen, Grækenland Varighed: 23 maj 2006 → 26 maj 2006 Konferencens nummer: 35 |
Konference
| Konference | EMAC-conference |
|---|---|
| Nummer | 35 |
| Land | Grækenland |
| By | Athen |
| Periode | 23/05/2006 → 26/05/2006 |
Citer dette
Langer, R., & Beckmann, S. C. (2006). Social responsibility and ethics in marketing communications: The case of stealth marketing. I G. J. Avlonitis, N. Papavassiliou, & P. Papastathopoulou (red.), Sustainable marketing leadership: A sythesis of polymorphous axioms, strategies and tactics European Marketing Academy.
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title = "Social responsibility and ethics in marketing communications: The case of stealth marketing",
author = "Roy Langer and Beckmann, {Suzanne C.}",
year = "2006",
language = "English",
isbn = "9608919908",
editor = "Avlonitis, {George J.} and Nikolaos Papavassiliou and Paulina Papastathopoulou",
booktitle = "Sustainable marketing leadership",
publisher = "European Marketing Academy",
}
Langer, R & Beckmann, SC 2006, Social responsibility and ethics in marketing communications: The case of stealth marketing. i GJ Avlonitis, N Papavassiliou & P Papastathopoulou (red), Sustainable marketing leadership: A sythesis of polymorphous axioms, strategies and tactics. European Marketing Academy, EMAC-conference, Athen, Grækenland, 23/05/2006.
Social responsibility and ethics in marketing communications : The case of stealth marketing. / Langer, Roy; Beckmann, Suzanne C.
Sustainable marketing leadership: A sythesis of polymorphous axioms, strategies and tactics. red. / George J. Avlonitis; Nikolaos Papavassiliou; Paulina Papastathopoulou. European Marketing Academy, 2006.Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review
TY - GEN
T1 - Social responsibility and ethics in marketing communications
T2 - The case of stealth marketing
AU - Langer, Roy
AU - Beckmann, Suzanne C.
PY - 2006
Y1 - 2006
M3 - Article in proceedings
SN - 9608919908
BT - Sustainable marketing leadership
A2 - Avlonitis, George J.
A2 - Papavassiliou, Nikolaos
A2 - Papastathopoulou, Paulina
PB - European Marketing Academy
ER -
Langer R, Beckmann SC. Social responsibility and ethics in marketing communications: The case of stealth marketing. I Avlonitis GJ, Papavassiliou N, Papastathopoulou P, red., Sustainable marketing leadership: A sythesis of polymorphous axioms, strategies and tactics. European Marketing Academy. 2006