Social responsibility and ethics in marketing communications: The case of stealth marketing

Roy Langer; Suzanne C. Beckmann

Social responsibility and ethics in marketing communications: The case of stealth marketing

Roy Langer, Suzanne C. Beckmann

Journalism and Democracy

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Sustainable marketing leadership : A sythesis of polymorphous axioms, strategies and tactics
Redaktører	George J. Avlonitis, Nikolaos Papavassiliou, Paulina Papastathopoulou
Antal sider	5
Forlag	European Marketing Academy
Publikationsdato	2006
ISBN (Trykt)	9608919908
Status	Udgivet - 2006
Begivenhed	EMAC-conference - Athen, Grækenland Varighed: 23 maj 2006 → 26 maj 2006 Konferencens nummer: 35

Konference

Konference	EMAC-conference
Nummer	35
Land/Område	Grækenland
By	Athen
Periode	23/05/2006 → 26/05/2006

Citer dette

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title = "Social responsibility and ethics in marketing communications: The case of stealth marketing",

author = "Roy Langer and Beckmann, {Suzanne C.}",

year = "2006",

language = "English",

isbn = "9608919908",

editor = "Avlonitis, {George J.} and Nikolaos Papavassiliou and Paulina Papastathopoulou",

booktitle = "Sustainable marketing leadership",

publisher = "European Marketing Academy",

note = "null ; Conference date: 23-05-2006 Through 26-05-2006",

}

Social responsibility and ethics in marketing communications : The case of stealth marketing. / Langer, Roy; Beckmann, Suzanne C.

Sustainable marketing leadership: A sythesis of polymorphous axioms, strategies and tactics. red. / George J. Avlonitis; Nikolaos Papavassiliou; Paulina Papastathopoulou. European Marketing Academy, 2006.

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

TY - GEN

T1 - Social responsibility and ethics in marketing communications

AU - Langer, Roy

AU - Beckmann, Suzanne C.

N1 - Conference code: 35

PY - 2006

Y1 - 2006

M3 - Article in proceedings

SN - 9608919908

BT - Sustainable marketing leadership

A2 - Avlonitis, George J.

A2 - Papavassiliou, Nikolaos

A2 - Papastathopoulou, Paulina

PB - European Marketing Academy

Y2 - 23 May 2006 through 26 May 2006

ER -