Abstract
In order to address how mainstream media flows are broadened or challenged by audi
-ences, peoples’ casual and everyday acts of engagement merit consideration. The rise
and prominence of users’ productive practices is mostly and primarily driven by small
acts of engagement. These are productive acts of interpretation, an expression of users’ understandings of media texts. Mainstream media flow can be challenged if not transformed due to the volume of these acts, which is realised by the producing audiences as well as by mainstream media. That is to say, profound changes in the way information is produced and distributed are fuelled by small acts of engagement rather than by more laborious and dedicated practices.
-ences, peoples’ casual and everyday acts of engagement merit consideration. The rise
and prominence of users’ productive practices is mostly and primarily driven by small
acts of engagement. These are productive acts of interpretation, an expression of users’ understandings of media texts. Mainstream media flow can be challenged if not transformed due to the volume of these acts, which is realised by the producing audiences as well as by mainstream media. That is to say, profound changes in the way information is produced and distributed are fuelled by small acts of engagement rather than by more laborious and dedicated practices.
| Originalsprog | Engelsk |
|---|---|
| Titel | Audiences, towards 2030 : Priorities for audience analysis |
| Redaktører | Ranjana Das, Brita Arne-Ytre |
| Antal sider | 4 |
| Forlag | CEDAR |
| Publikationsdato | 29 sep. 2017 |
| Sider | 28-30 |
| Kapitel | 2 |
| ISBN (Trykt) | 978-1-5272-0543-7 |
| Status | Udgivet - 29 sep. 2017 |