Services, Experiences and Innovation: Integrating and Extending Research

Publikation: Bog/antologi/afhandling/rapportAntologiForskningpeer review


Whilst innovation has traditionally focused on manufacturing, recently research surrounding service innovation has been flourishing. Furthermore, as consumers become ever more sophisticated and look for experiences, a research field investigating this topic has also emerged. This book aims to develop an integrated approach to the field of experience and services through innovation by showing that it is necessary to take several factors into account. As such, it makes a substantial and compelling contribution to the interdependencies between innovation, services and experience research
ForlagEdward Elgar Publishing
Antal sider360
ISBN (Trykt)9781788114295
ISBN (Elektronisk)9781788114301
StatusUdgivet - 2018
NavnServices, economy and innovation

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