Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis using the FIMIX Method

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	International Journal of Online Marketing
Vol/bind	1
Udgave nummer	1
Sider (fra-til)	1-11
ISSN	2156-1753
DOI	https://doi.org/10.4018/ijom.2011010101
Status	Udgivet - 2011

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@article{6ec542e0628811df82bb000ea68e967b,

title = "Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis using the FIMIX Method",

author = "Jan Mattsson and Stuart Barnes",

year = "2011",

doi = "10.4018/ijom.2011010101",

language = "English",

volume = "1",

pages = "1--11",

journal = "International Journal of Online Marketing",

issn = "2156-1753",

publisher = "I G I Global",

number = "1",

}

TY - JOUR

T1 - Segmenting Brand Value Perceptions of Consumers in Virtual Worlds

T2 - An Empirical Analysis using the FIMIX Method

AU - Mattsson, Jan

AU - Barnes, Stuart

PY - 2011

Y1 - 2011

U2 - 10.4018/ijom.2011010101

DO - 10.4018/ijom.2011010101

M3 - Journal article

SN - 2156-1753

VL - 1

SP - 1

EP - 11

JO - International Journal of Online Marketing

JF - International Journal of Online Marketing

IS - 1

ER -