Segmenting Brand Value Perceptions of Consumers in Virtual Worlds

An Empirical Analysis using the FIMIX Method

Jan Mattsson, Stuart Barnes

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    OriginalsprogEngelsk
    TidsskriftInternational Journal of Online Marketing
    Vol/bind1
    Udgave nummer1
    Sider (fra-til)1-11
    ISSN2156-1753
    DOI
    StatusUdgivet - 2011

    Citer dette

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    Segmenting Brand Value Perceptions of Consumers in Virtual Worlds : An Empirical Analysis using the FIMIX Method. / Mattsson, Jan; Barnes, Stuart.

    I: International Journal of Online Marketing, Bind 1, Nr. 1, 2011, s. 1-11.

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    TY - JOUR

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    AU - Barnes, Stuart

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