Relationship Management at the Operationel Level in Outsourcing

    Publikation: Bidrag til tidsskriftKonferenceartikelForskningpeer review

    Resumé

    Research suggests that achievement of a successful outsourcing relationship requires a tremendous amount of detailed management. In this paper we draw on relationship theory to understand the management practices of a particular outsourcing setup. An empirical study of a Danish company operating an off¬shore development centre with 400 employees located in India identified a host of practices that form a seemingly complex and ambiguous picture. To make sense of the studied practice we develop a framework that consists of four relationship management strategies coined select-a-friend, develop-a-friend, control-a-person, and control-of-output. We provide illustrative examples of each strategy; reflect upon the alignment between the type of outsourcing setup and the identified portfolio of practices; and outline theoretical and practi¬cal implications. Key findings are that all four strategies are used, play an important role and that continuous improvement of the portfolio of relationship management practices is paramount to ensure effectiveness.
    OriginalsprogEngelsk
    BogserieLecture Notes in Business Information Processing
    Vol/bindLNBIP 60
    Sider (fra-til)1-17
    ISSN1865-1348
    StatusUdgivet - 2010
    BegivenhedFirst Scandinavian Conference of Information Systems - Rebild, Danmark
    Varighed: 20 aug. 201022 aug. 2010
    Konferencens nummer: 1

    Konference

    KonferenceFirst Scandinavian Conference of Information Systems
    Nummer1
    LandDanmark
    ByRebild
    Periode20/08/201022/08/2010

    Emneord

    • Offshore outsourcing
    • Relationship management
    • Engaged research

    Citer dette

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    title = "Relationship Management at the Operationel Level in Outsourcing",
    abstract = "Research suggests that achievement of a successful outsourcing relationship requires a tremendous amount of detailed management. In this paper we draw on relationship theory to understand the management practices of a particular outsourcing setup. An empirical study of a Danish company operating an off¬shore development centre with 400 employees located in India identified a host of practices that form a seemingly complex and ambiguous picture. To make sense of the studied practice we develop a framework that consists of four relationship management strategies coined select-a-friend, develop-a-friend, control-a-person, and control-of-output. We provide illustrative examples of each strategy; reflect upon the alignment between the type of outsourcing setup and the identified portfolio of practices; and outline theoretical and practi¬cal implications. Key findings are that all four strategies are used, play an important role and that continuous improvement of the portfolio of relationship management practices is paramount to ensure effectiveness.",
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    Relationship Management at the Operationel Level in Outsourcing. / Madsen, Sabine; Bødker, Keld.

    I: Lecture Notes in Business Information Processing, Bind LNBIP 60, 2010, s. 1-17.

    Publikation: Bidrag til tidsskriftKonferenceartikelForskningpeer review

    TY - GEN

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    AU - Bødker, Keld

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    AB - Research suggests that achievement of a successful outsourcing relationship requires a tremendous amount of detailed management. In this paper we draw on relationship theory to understand the management practices of a particular outsourcing setup. An empirical study of a Danish company operating an off¬shore development centre with 400 employees located in India identified a host of practices that form a seemingly complex and ambiguous picture. To make sense of the studied practice we develop a framework that consists of four relationship management strategies coined select-a-friend, develop-a-friend, control-a-person, and control-of-output. We provide illustrative examples of each strategy; reflect upon the alignment between the type of outsourcing setup and the identified portfolio of practices; and outline theoretical and practi¬cal implications. Key findings are that all four strategies are used, play an important role and that continuous improvement of the portfolio of relationship management practices is paramount to ensure effectiveness.

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    KW - Relationship management

    KW - Engaged research

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    JF - Lecture Notes in Business Information Processing

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