Regarding the mains of others: The spectacular bodies of mukbang videos

Louise Yung Nielsen*, Franziska Bork Petersen

*Corresponding author

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review


The platformed logics of social media favor unique and spectacular content and thus encourage the production and display of unique and spectacular bodies. In the realm of social media, attractive and unattainable bodies have emerged as the norm rather than the exception. This article, however, sets out to investigate how a specific type of spectacular body comes into being by turning to the phenomenon of mukbangs. We explore how excessive food consumption, audiovisual aesthetics, media technologies, and platform logics all become constituents of the spectacular body’s performance. Our analysis will focus on two tendencies: First, the platformed body is distributed and comes into being through its entanglement with nonhuman agents, such as the microphone enhancing eating sounds, the camera and image composition displaying the food’s excessive quantity, and the food’s entanglement with the body through a spectacle of excess. Second, mukbang videos cater to a spectating body ready to be affected by the exceptional body capable of extreme eating and how this bodily performance transcends the medium, and the videos produce disgust or cravings.
TidsskriftMedieKultur: Journal of media and communication research
Udgave nummer71
Sider (fra-til)122-142
Antal sider21
StatusUdgivet - 2021


  • mukbang
  • ASMR
  • affect contagion
  • youtube
  • eating bodies

Citer dette