Public communication campaigns as mundane category

Pernille Almlund, Nina Blom Andersen, Bente Halkier, Kim Christian Schrøder

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Abstract

This article examines the public connection and understanding of public communication campaigns. Public communication campaigns are widespread, but the audience dimension of the campaign category itself is still a blind spot in research. Drawing on focus group interviews and a survey among Danish citizens, the article shows that public campaigns are recognized as a mundane communicative category. Moreover, drawing on theories of public connection and governmentality, we show how citizens receive and resist, accept and negotiate public campaigns.
OriginalsprogEngelsk
TidsskriftMedieKultur
Vol/bind36
Udgave nummer68
Sider (fra-til)66-87
Antal sider22
ISSN0900-9671
DOI
StatusUdgivet - 2 okt. 2020

Emneord

  • Public communication campaigns
  • public connection
  • Engagement
  • Governance

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