(Post)feminist paradoxes

The sensibilities of gender representation in Disney’s Frozen

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

Disney’s 2013 animated movie Frozen has been hugely popular with critics due
to its perceived promotion of feminist ideals. In this article, I investigate this
claim of the feminist ideals portrayed in Frozen, from the perspective of visual
and cultural representation, situating my analysis within the context of feminist
and postfeminist media studies. Focusing on the signs and cultural codes used to
create meanings associated with the movie’s main female and male characters,
the article is structured around four themes: signs of gender difference,
heteronormative romance and female agency, empowerment and sexualisation,
and disparities in male/female representations and role models. Emphasising the
conflicts and interactions between feminist and postfeminist messages, the
analyses reveal that on the surface Frozen promotes a narrative of feminist
ideals of equality, empowerment and female agency, but conflates them with
postfeminist ideals of appearance, self-discipline and strongly gender
stereotyped depictions with regard to how the characters look and act. Far from
being ‘truly feminist’, it is concluded that despite popular sentiment to the
contrary, Disney still has a long way to go towards promoting egalitarian and
diverse representations of gender.
OriginalsprogEngelsk
TidsskriftOutskirts (Online)
Vol/bind35
Sider (fra-til)1-20
Antal sider20
ISSN1445-0445
StatusUdgivet - nov. 2016

Citer dette

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title = "(Post)feminist paradoxes: The sensibilities of gender representation in Disney’s Frozen",
abstract = "Disney’s 2013 animated movie Frozen has been hugely popular with critics dueto its perceived promotion of feminist ideals. In this article, I investigate thisclaim of the feminist ideals portrayed in Frozen, from the perspective of visualand cultural representation, situating my analysis within the context of feministand postfeminist media studies. Focusing on the signs and cultural codes used tocreate meanings associated with the movie’s main female and male characters,the article is structured around four themes: signs of gender difference,heteronormative romance and female agency, empowerment and sexualisation,and disparities in male/female representations and role models. Emphasising theconflicts and interactions between feminist and postfeminist messages, theanalyses reveal that on the surface Frozen promotes a narrative of feministideals of equality, empowerment and female agency, but conflates them withpostfeminist ideals of appearance, self-discipline and strongly genderstereotyped depictions with regard to how the characters look and act. Far frombeing ‘truly feminist’, it is concluded that despite popular sentiment to thecontrary, Disney still has a long way to go towards promoting egalitarian anddiverse representations of gender.",
author = "Maja Rudloff",
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(Post)feminist paradoxes : The sensibilities of gender representation in Disney’s Frozen. / Rudloff, Maja.

I: Outskirts (Online), Bind 35, 11.2016, s. 1-20.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

T1 - (Post)feminist paradoxes

T2 - The sensibilities of gender representation in Disney’s Frozen

AU - Rudloff, Maja

PY - 2016/11

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N2 - Disney’s 2013 animated movie Frozen has been hugely popular with critics dueto its perceived promotion of feminist ideals. In this article, I investigate thisclaim of the feminist ideals portrayed in Frozen, from the perspective of visualand cultural representation, situating my analysis within the context of feministand postfeminist media studies. Focusing on the signs and cultural codes used tocreate meanings associated with the movie’s main female and male characters,the article is structured around four themes: signs of gender difference,heteronormative romance and female agency, empowerment and sexualisation,and disparities in male/female representations and role models. Emphasising theconflicts and interactions between feminist and postfeminist messages, theanalyses reveal that on the surface Frozen promotes a narrative of feministideals of equality, empowerment and female agency, but conflates them withpostfeminist ideals of appearance, self-discipline and strongly genderstereotyped depictions with regard to how the characters look and act. Far frombeing ‘truly feminist’, it is concluded that despite popular sentiment to thecontrary, Disney still has a long way to go towards promoting egalitarian anddiverse representations of gender.

AB - Disney’s 2013 animated movie Frozen has been hugely popular with critics dueto its perceived promotion of feminist ideals. In this article, I investigate thisclaim of the feminist ideals portrayed in Frozen, from the perspective of visualand cultural representation, situating my analysis within the context of feministand postfeminist media studies. Focusing on the signs and cultural codes used tocreate meanings associated with the movie’s main female and male characters,the article is structured around four themes: signs of gender difference,heteronormative romance and female agency, empowerment and sexualisation,and disparities in male/female representations and role models. Emphasising theconflicts and interactions between feminist and postfeminist messages, theanalyses reveal that on the surface Frozen promotes a narrative of feministideals of equality, empowerment and female agency, but conflates them withpostfeminist ideals of appearance, self-discipline and strongly genderstereotyped depictions with regard to how the characters look and act. Far frombeing ‘truly feminist’, it is concluded that despite popular sentiment to thecontrary, Disney still has a long way to go towards promoting egalitarian anddiverse representations of gender.

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JO - Outskirts (Online)

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SN - 1445-0445

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