Political microtargeting: Towards a pragmatic approach

Peter Aagaard; Selma Marthedal

doi:10.14763/2023.1.1690

Political microtargeting: Towards a pragmatic approach

Bidragets oversatte titel: Politisk mikro-targeting: På vej mod en pragmatisk tilgang

Peter Aagaard^*, Selma Marthedal

^*Corresponding author

Institut for Samfundsvidenskab og Erhverv

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Abstract

Det er i stigende grad blevet populært for forskere at studere politisk, personlig micro-targeting (PMT). I denne review-artikel gennemgår vi et uddrag af forskningsartikler indenfor PMT-feltet og argumenterer for, at disse studier kan kategoriseres efter forskellige orienteringer: for det første en fortolkende orientering, som enten udtrykker håb om øget vælger mobilisering eller stærk bekymring for demokrati og vælger manipulaton - og for det andet en deskriptiv orientering, der ser PMT som et supplement til den traditionelle form for politisk kampagne. Vi argumenterer dernæst for, at disse to orienteringer fremover må forenes i en pragmatisk tilgang, der på et stærkt empirisk grundlag adresserer den udbredte bekymring for PMT, ikke mindst for at undgå teknologiske myter.

Bidragets oversatte titel	Politisk mikro-targeting: På vej mod en pragmatisk tilgang
Originalsprog	Engelsk
Tidsskrift	Internet Policy Review
Vol/bind	12
Udgave nummer	1
Antal sider	22
ISSN	2197-6775
DOI	https://doi.org/10.14763/2023.1.1690
Status	Udgivet - 24 mar. 2023

Emneord

Political campaigns
Microtargeting
Social media
Data campaigning
Personal data protection

Link til dokument

10.14763/2023.1.1690Licens: CC BY

Political microtargeting Towards a pragmatic approachForlagets udgivne version, 403 KBLicens: CC BY

Citer dette

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