Personalization Logics and Publics by Design

Jannie Møller Hartley, Anna Schjøtt Hansen, Jannick Kirk Sørensen

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

Abstract

In this chapter, we investigate media organizations’ introduction of personalized content distribution as the next step in a long datafied evolution. With rich empirical examples from ethnographic fieldwork and qualitative interviews, we show how publics are cultivated through what we label ‘personalization logics’: individualism; dataism; and binarity and predeterminedness. These ‘personalization logics’, we argue, become drivers for how media organizations (re)construct their audiences, namely as aggregated, predictable and controllable datapoints. Thus, this reconstruction of the audience allows the media organizations to engage in new forms of publics cultivation – publics by design – as they now materially begin to shape and design the publics they wish to cultivate into these systems. Finally, we discuss the broader implications of these processes and the cultivation of publics as personalized aggregated ‘dividuals’ by news media in a datafied era.
OriginalsprogEngelsk
TitelDataPublics : The Construction of Publics in Datafied Democracies
RedaktørerJannie Møller Hartley, Jannick Kirk Sørensen, David Mathieu
Antal sider21
ForlagPolicy Press/Bristol University Press
Publikationsdato31 jul. 2023
Sider121-141
Kapitel6
ISBN (Trykt)978-1529228625
ISBN (Elektronisk)978-1529228649
DOI
StatusUdgivet - 31 jul. 2023

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