New Subtle Advertising Formats: Characteristics, Causes and Consequences

Roy Langer

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Branding and Advertising
Redaktører	Flemming Hansen, Lars Bech Christensen
Udgivelsessted	København
Forlag	Copenhagen Business School Press
Publikationsdato	2003
Sider	232-265
ISBN (Trykt)	87-630-0118-7
Status	Udgivet - 2003

Emneord

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title = "New Subtle Advertising Formats: Characteristics, Causes and Consequences",

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