Nation branding indices: The enacting role of branding indices in constructing the nation brand of Denmark

Henrik Merkelsen, Rasmus Kjærgaard Rasmussen

    Publikation: KonferencebidragPaperForskningpeer review

    OriginalsprogEngelsk
    Publikationsdato9 sep. 2013
    Antal sider18
    StatusUdgivet - 9 sep. 2013
    BegivenhedEUPRERA 2013 Congress. Strategic: Public Relations. Public Values and Cultural Identity. - Blanquerna School of Communication and International Relations, Ramon Llull University, Barcelona, Spanien
    Varighed: 3 okt. 20135 okt. 2013
    http://blogs.comunicacio.blanquerna.url.edu/congress/euprera2013/

    Konference

    KonferenceEUPRERA 2013 Congress. Strategic
    LokationBlanquerna School of Communication and International Relations, Ramon Llull University
    LandSpanien
    ByBarcelona
    Periode03/10/201305/10/2013
    Internetadresse

    Citer dette

    Merkelsen, H., & Rasmussen, R. K. (2013). Nation branding indices: The enacting role of branding indices in constructing the nation brand of Denmark. Afhandling præsenteret på EUPRERA 2013 Congress. Strategic, Barcelona, Spanien.