Muslim material culture: Western perspectives and global markets

This chapter explores contemporary Muslim consumer cultures in Europe paying particular attention to London. It examines different types of commodities (“paraphernalia”, clothes and halal) and “Islamic” services (delivered by Islamic organizations, “ethnic” consultancy companies and banks), arguing that emerging Islamic markets raise a number of broader questions pertaining to the relationship between Muslim identities, shopping and recognition in modern Europe. I also review the latest literature surrounding Muslim material culture in the West.