Resumé
Mobile Opportunities and Applications for E-Service Innovations brings together different perspectives on the understanding of e-service and mobile communication, as well as their effects on the fields of marketing, management, and information systems. The growth of e-services as it relates to business –to-business, business-to-consumer, consumer-to-consumer, are essential to the interests of professionals, academics, and researchers, as well as industry consultants.
| Originalsprog | Engelsk |
|---|
| Udgivelses sted | Hershey, PA, USA |
|---|---|
| Forlag | IGI global |
| Antal sider | 352 |
| ISBN (Trykt) | 9781466626546 |
| ISBN (Elektronisk) | 9781466626850 |
| Status | Udgivet - dec. 2012 |
Citer dette
}
Mobile Opportunities and Applications for E-service Innovations. / Scupola, Ada.
Hershey, PA, USA : IGI global, 2012. 352 s.Publikation: Bog/antologi/afhandling/rapport › Bog › Forskning › peer review
TY - BOOK
T1 - Mobile Opportunities and Applications for E-service Innovations
AU - Scupola, Ada
PY - 2012/12
Y1 - 2012/12
N2 - Mobile technology continues to shape our society, delivering information and knowledge right to our finger tips. It is only fitting that these advancements and opportunities are applied to the area of electronic services.Mobile Opportunities and Applications for E-Service Innovations brings together different perspectives on the understanding of e-service and mobile communication, as well as their effects on the fields of marketing, management, and information systems. The growth of e-services as it relates to business –to-business, business-to-consumer, consumer-to-consumer, are essential to the interests of professionals, academics, and researchers, as well as industry consultants.
AB - Mobile technology continues to shape our society, delivering information and knowledge right to our finger tips. It is only fitting that these advancements and opportunities are applied to the area of electronic services.Mobile Opportunities and Applications for E-Service Innovations brings together different perspectives on the understanding of e-service and mobile communication, as well as their effects on the fields of marketing, management, and information systems. The growth of e-services as it relates to business –to-business, business-to-consumer, consumer-to-consumer, are essential to the interests of professionals, academics, and researchers, as well as industry consultants.
M3 - Book
SN - 9781466626546
BT - Mobile Opportunities and Applications for E-service Innovations
PB - IGI global
CY - Hershey, PA, USA
ER -