@inproceedings{e441e47884f1475cb509f87279fb6e81,
title = "Measuring word-of-mouth activity with recommendation items in service research: What is captured and what is lost? ",
author = "Jan Mattsson and Magnus S{\"o}derlund",
year = "2009",
language = "English",
booktitle = "ANZMAC conference proceedings 2009",
publisher = "ANZMAC : Australian New Zeeland Marketing Associationn",
note = "Australian and New Zealand Marketing Academy Annual Conference (ANZMAC) 2009 ; Conference date: 30-11-2009 Through 02-12-2009",
}