Measuring word-of-mouth activity with recommendation items in service research: What is captured and what is lost?

Jan Mattsson, Magnus Söderlund

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	ANZMAC conference proceedings 2009
Antal sider	8
Udgivelsessted	Melbourne
Forlag	ANZMAC : Australian New Zeeland Marketing Associationn
Publikationsdato	2009
ISBN (Elektronisk)	1-86308-158-5
Status	Udgivet - 2009
Begivenhed	Australian and New Zealand Marketing Academy Annual Conference (ANZMAC) 2009 - Melbourne, Australien Varighed: 30 nov. 2009 → 2 dec. 2009

Konference	Australian and New Zealand Marketing Academy Annual Conference (ANZMAC) 2009
Land/Område	Australien
By	Melbourne
Periode	30/11/2009 → 02/12/2009

Link til dokument

@inproceedings{e441e47884f1475cb509f87279fb6e81,

title = "Measuring word-of-mouth activity with recommendation items in service research: What is captured and what is lost? ",

author = "Jan Mattsson and Magnus S{\"o}derlund",

year = "2009",

language = "English",

booktitle = "ANZMAC conference proceedings 2009",

publisher = "ANZMAC : Australian New Zeeland Marketing Associationn",

note = "null ; Conference date: 30-11-2009 Through 02-12-2009",

}

Mattsson, J & Söderlund, M 2009, Measuring word-of-mouth activity with recommendation items in service research: What is captured and what is lost? . i ANZMAC conference proceedings 2009. ANZMAC : Australian New Zeeland Marketing Associationn, Melbourne, Australian and New Zealand Marketing Academy Annual Conference (ANZMAC) 2009 , Melbourne, Australien, 30/11/2009. <http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-180.pdf>

ANZMAC conference proceedings 2009. Melbourne : ANZMAC : Australian New Zeeland Marketing Associationn, 2009.

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review