Measuring word-of-mouth activity with recommendation items in service research

What is captured and what is lost?

Jan Mattsson, Magnus Söderlund

    Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

    OriginalsprogEngelsk
    TitelANZMAC conference proceedings 2009
    Antal sider8
    Udgivelses stedMelbourne
    ForlagANZMAC : Australian New Zeeland Marketing Associationn
    Publikationsdato2009
    ISBN (Elektronisk)1-86308-158-5
    StatusUdgivet - 2009
    BegivenhedAustralian and New Zealand Marketing Academy Annual Conference (ANZMAC) 2009 - Melbourne, Australien
    Varighed: 30 nov. 20092 dec. 2009

    Konference

    KonferenceAustralian and New Zealand Marketing Academy Annual Conference (ANZMAC) 2009
    LandAustralien
    ByMelbourne
    Periode30/11/200902/12/2009

    Citer dette

    Mattsson, J., & Söderlund, M. (2009). Measuring word-of-mouth activity with recommendation items in service research: What is captured and what is lost? . I ANZMAC conference proceedings 2009 Melbourne: ANZMAC : Australian New Zeeland Marketing Associationn.
    Mattsson, Jan ; Söderlund, Magnus. / Measuring word-of-mouth activity with recommendation items in service research : What is captured and what is lost? . ANZMAC conference proceedings 2009. Melbourne : ANZMAC : Australian New Zeeland Marketing Associationn, 2009.
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    author = "Jan Mattsson and Magnus S{\"o}derlund",
    year = "2009",
    language = "English",
    booktitle = "ANZMAC conference proceedings 2009",
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    Mattsson, J & Söderlund, M 2009, Measuring word-of-mouth activity with recommendation items in service research: What is captured and what is lost? . i ANZMAC conference proceedings 2009. ANZMAC : Australian New Zeeland Marketing Associationn, Melbourne, Australian and New Zealand Marketing Academy Annual Conference (ANZMAC) 2009 , Melbourne, Australien, 30/11/2009.

    Measuring word-of-mouth activity with recommendation items in service research : What is captured and what is lost? . / Mattsson, Jan; Söderlund, Magnus.

    ANZMAC conference proceedings 2009. Melbourne : ANZMAC : Australian New Zeeland Marketing Associationn, 2009.

    Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

    TY - GEN

    T1 - Measuring word-of-mouth activity with recommendation items in service research

    T2 - What is captured and what is lost?

    AU - Mattsson, Jan

    AU - Söderlund, Magnus

    PY - 2009

    Y1 - 2009

    M3 - Article in proceedings

    BT - ANZMAC conference proceedings 2009

    PB - ANZMAC : Australian New Zeeland Marketing Associationn

    CY - Melbourne

    ER -

    Mattsson J, Söderlund M. Measuring word-of-mouth activity with recommendation items in service research: What is captured and what is lost? . I ANZMAC conference proceedings 2009. Melbourne: ANZMAC : Australian New Zeeland Marketing Associationn. 2009