Measuring word-of-mouth activity with recommendation items in service research: What is captured and what is lost?

Jan Mattsson, Magnus Söderlund

    Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

    OriginalsprogEngelsk
    TitelANZMAC conference proceedings 2009
    Antal sider8
    Udgivelses stedMelbourne
    ForlagANZMAC : Australian New Zeeland Marketing Associationn
    Publikationsdato2009
    ISBN (Elektronisk)1-86308-158-5
    StatusUdgivet - 2009
    BegivenhedAustralian and New Zealand Marketing Academy Annual Conference (ANZMAC) 2009 - Melbourne, Australien
    Varighed: 30 nov. 20092 dec. 2009

    Konference

    KonferenceAustralian and New Zealand Marketing Academy Annual Conference (ANZMAC) 2009
    LandAustralien
    ByMelbourne
    Periode30/11/200902/12/2009

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