Measuring Brand Value Patterns in a virtual World: An Axiological Approach

Stuart Barnes, Jan Mattsson

    Publikation: Bidrag til tidsskrift › Konferenceartikel › Forskning › peer review

    OriginalsprogEngelsk
    TidsskriftAMA Educators’ Proceedings
    Sider (fra-til)374-381
    ISSN0888-1839
    StatusUdgivet - 2008
    BegivenhedAMA Summer Educators' Conference 2008: Enhancing Knowledge Development in Marketing - San Diego, USA
    Varighed: 8 aug. 2008 → 11 aug. 2008

    Konference

    KonferenceAMA Summer Educators' Conference 2008: Enhancing Knowledge Development in Marketing
    Land/OmrådeUSA
    BySan Diego
    Periode08/08/2008 → 11/08/2008

    Bibliografisk note

    Title: AMA Summer Educators' Conference 2008: Enhancing Knowledge Development in Marketing
    Desc: Proceedings of a meeting held 8-11 August 2008, San Diego, California.
    Series: AMA Summer Educators Conference 19
    Sponsor: American Marketing Association
    ISBN: 9781605606187
    Pages: 478 (1 Vol)
    Volumne: 19

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