Marketing, Prosumption and Innovation in the Fetish Community

Roy Langer

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Consumer Tribes
Redaktører	Bernard Cova, Robert V. Kozinets, Avi Shankar
Antal sider	17
Udgivelsessted	Oxford
Forlag	Butterworth-Heinemann
Publikationsdato	2007
Sider	243-259
ISBN (Trykt)	978-0-7506-8024-0
Status	Udgivet - 2007

Citer dette

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title = "Marketing, Prosumption and Innovation in the Fetish Community",

author = "Roy Langer",

year = "2007",

language = "English",

isbn = "978-0-7506-8024-0",

pages = "243--259",

editor = "Bernard Cova and Kozinets, {Robert V.} and Avi Shankar",

booktitle = "Consumer Tribes",

publisher = "Butterworth-Heinemann",

}