Marketing, Prosumption and Innovation in the Fetish Community

Roy Langer

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Consumer Tribes
Redaktører	Bernard Cova, Robert V. Kozinets, Avi Shankar
Antal sider	17
Udgivelses sted	Oxford
Forlag	Butterworth-Heinemann
Publikationsdato	2007
Sider	243-259
ISBN (Trykt)	978-0-7506-8024-0
Status	Udgivet - 2007

Citer dette

Langer, R. (2007). Marketing, Prosumption and Innovation in the Fetish Community. I B. Cova, R. V. Kozinets, & A. Shankar (red.), Consumer Tribes (s. 243-259). Butterworth-Heinemann.

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