Marketing, Prosumption and Innovation in the Fetish Community

Roy Langer

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskning

OriginalsprogEngelsk
TitelConsumer Tribes
RedaktørerBernard Cova, Robert V. Kozinets, Avi Shankar
Antal sider17
Udgivelses stedOxford
ForlagButterworth-Heinemann
Publikationsdato2007
Sider243-259
ISBN (Trykt)978-0-7506-8024-0
StatusUdgivet - 2007

Citer dette

Langer, R. (2007). Marketing, Prosumption and Innovation in the Fetish Community. I B. Cova, R. V. Kozinets, & A. Shankar (red.), Consumer Tribes (s. 243-259). Butterworth-Heinemann.