Marketing, Prosumption and Innovation in the Fetish Community

Roy Langer

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskning

OriginalsprogEngelsk
TitelConsumer Tribes
RedaktørerBernard Cova, Robert V. Kozinets, Avi Shankar
Antal sider17
Udgivelses stedOxford
ForlagButterworth-Heinemann
Publikationsdato2007
Sider243-259
ISBN (Trykt)978-0-7506-8024-0
StatusUdgivet - 2007

Citer dette

Langer, R. (2007). Marketing, Prosumption and Innovation in the Fetish Community. I B. Cova, R. V. Kozinets, & A. Shankar (red.), Consumer Tribes (s. 243-259). Oxford: Butterworth-Heinemann.
Langer, Roy. / Marketing, Prosumption and Innovation in the Fetish Community. Consumer Tribes. red. / Bernard Cova ; Robert V. Kozinets ; Avi Shankar. Oxford : Butterworth-Heinemann, 2007. s. 243-259
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Langer, R 2007, Marketing, Prosumption and Innovation in the Fetish Community. i B Cova, RV Kozinets & A Shankar (red), Consumer Tribes. Butterworth-Heinemann, Oxford, s. 243-259.

Marketing, Prosumption and Innovation in the Fetish Community. / Langer, Roy.

Consumer Tribes. red. / Bernard Cova; Robert V. Kozinets; Avi Shankar. Oxford : Butterworth-Heinemann, 2007. s. 243-259.

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskning

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BT - Consumer Tribes

A2 - Cova, Bernard

A2 - Kozinets, Robert V.

A2 - Shankar, Avi

PB - Butterworth-Heinemann

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Langer R. Marketing, Prosumption and Innovation in the Fetish Community. I Cova B, Kozinets RV, Shankar A, red., Consumer Tribes. Oxford: Butterworth-Heinemann. 2007. s. 243-259