| Originalsprog | Engelsk |
|---|---|
| Titel | Consumer Tribes |
| Redaktører | Bernard Cova, Robert V. Kozinets, Avi Shankar |
| Antal sider | 17 |
| Udgivelses sted | Oxford |
| Forlag | Butterworth-Heinemann |
| Publikationsdato | 2007 |
| Sider | 243-259 |
| ISBN (Trykt) | 978-0-7506-8024-0 |
| Status | Udgivet - 2007 |
Citer dette
Langer, R. (2007). Marketing, Prosumption and Innovation in the Fetish Community. I B. Cova, R. V. Kozinets, & A. Shankar (red.), Consumer Tribes (s. 243-259). Oxford: Butterworth-Heinemann.
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Langer, R 2007, Marketing, Prosumption and Innovation in the Fetish Community. i B Cova, RV Kozinets & A Shankar (red), Consumer Tribes. Butterworth-Heinemann, Oxford, s. 243-259.
Marketing, Prosumption and Innovation in the Fetish Community. / Langer, Roy.
Consumer Tribes. red. / Bernard Cova; Robert V. Kozinets; Avi Shankar. Oxford : Butterworth-Heinemann, 2007. s. 243-259.Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning
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PY - 2007
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SN - 978-0-7506-8024-0
SP - 243
EP - 259
BT - Consumer Tribes
A2 - Cova, Bernard
A2 - Kozinets, Robert V.
A2 - Shankar, Avi
PB - Butterworth-Heinemann
CY - Oxford
ER -
Langer R. Marketing, Prosumption and Innovation in the Fetish Community. I Cova B, Kozinets RV, Shankar A, red., Consumer Tribes. Oxford: Butterworth-Heinemann. 2007. s. 243-259