This article investigates the use of social software such as blogs to communicate with and to involve users in the idea generation process of service innovations. After a theoretical discussion of user involvement and more specifically user involvement using web-tools with specific focus on blogs, the article reports findings and lessons from a field experiment at a university library. In the experiment, a blog was established to collect service innovation ideas from the library users. The experiment shows that a blog may engage a limited number of users in the idea generation process and generate a useful, but modest amount of ideas.
|Titel||Organizational Change and Information Systems : Working and Living Together in New Ways|
|Udgivelses sted||Berlin, New York|
|Forlag||Springer Publishing Company|
|Status||Udgivet - 2013|
|Navn||Lecture Notes in Information Systems and Organisation|
Scupola, A., & Nicolajsen, H. W. (2013). Library perceptions of using social software as blogs in the idea generation phase of service innovations: Lessons from an experiment. I P. Spagnoletti (red.), Organizational Change and Information Systems: Working and Living Together in New Ways (s. 137-144). Springer Publishing Company. Lecture Notes in Information Systems and Organisation , Bind. 2 https://doi.org/10.1007/978-3-642-37228-5_14