Let Marketers Reclaim Corporate Strategy

Jan Mattsson, Ram Ramaseshan, David Carson

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    Resumé

    Udgivelsesdato: June
    OriginalsprogEngelsk
    TidsskriftJournal of Strategic Marketing
    Vol/bind14
    Udgave nummer2
    Sider (fra-til)165-173
    Antal sider8
    ISSN0965-254X
    StatusUdgivet - 2006

    Citer dette

    Mattsson, J., Ramaseshan, R., & Carson, D. (2006). Let Marketers Reclaim Corporate Strategy. Journal of Strategic Marketing, 14(2), 165-173.
    Mattsson, Jan ; Ramaseshan, Ram ; Carson, David. / Let Marketers Reclaim Corporate Strategy. I: Journal of Strategic Marketing. 2006 ; Bind 14, Nr. 2. s. 165-173.
    @article{2e3323c0b11311dbb62d000ea68e967b,
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    abstract = "Udgivelsesdato: June",
    author = "Jan Mattsson and Ram Ramaseshan and David Carson",
    year = "2006",
    language = "English",
    volume = "14",
    pages = "165--173",
    journal = "Journal of Strategic Marketing",
    issn = "0965-254X",
    publisher = "Routledge",
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    Mattsson, J, Ramaseshan, R & Carson, D 2006, 'Let Marketers Reclaim Corporate Strategy', Journal of Strategic Marketing, bind 14, nr. 2, s. 165-173.

    Let Marketers Reclaim Corporate Strategy. / Mattsson, Jan; Ramaseshan, Ram; Carson, David.

    I: Journal of Strategic Marketing, Bind 14, Nr. 2, 2006, s. 165-173.

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    TY - JOUR

    T1 - Let Marketers Reclaim Corporate Strategy

    AU - Mattsson, Jan

    AU - Ramaseshan, Ram

    AU - Carson, David

    PY - 2006

    Y1 - 2006

    N2 - Udgivelsesdato: June

    AB - Udgivelsesdato: June

    M3 - Journal article

    VL - 14

    SP - 165

    EP - 173

    JO - Journal of Strategic Marketing

    JF - Journal of Strategic Marketing

    SN - 0965-254X

    IS - 2

    ER -