Let Marketers Reclaim Corporate Strategy

Jan Mattsson, Ram Ramaseshan, David Carson

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Abstract

Udgivelsesdato: June

Originalsprog	Engelsk
Tidsskrift	Journal of Strategic Marketing
Vol/bind	14
Udgave nummer	2
Sider (fra-til)	165-173
Antal sider	8
ISSN	0965-254X
Status	Udgivet - 2006

@article{2e3323c0b11311dbb62d000ea68e967b,

title = "Let Marketers Reclaim Corporate Strategy",

abstract = "Udgivelsesdato: June",

author = "Jan Mattsson and Ram Ramaseshan and David Carson",

year = "2006",

language = "English",

volume = "14",

pages = "165--173",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

publisher = "Routledge",

number = "2",

}