Resumé
Udgivelsesdato: June
| Originalsprog | Engelsk |
|---|---|
| Tidsskrift | Journal of Strategic Marketing |
| Vol/bind | 14 |
| Udgave nummer | 2 |
| Sider (fra-til) | 165-173 |
| Antal sider | 8 |
| ISSN | 0965-254X |
| Status | Udgivet - 2006 |
Citer dette
Mattsson, J., Ramaseshan, R., & Carson, D. (2006). Let Marketers Reclaim Corporate Strategy. Journal of Strategic Marketing, 14(2), 165-173.
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title = "Let Marketers Reclaim Corporate Strategy",
abstract = "Udgivelsesdato: June",
author = "Jan Mattsson and Ram Ramaseshan and David Carson",
year = "2006",
language = "English",
volume = "14",
pages = "165--173",
journal = "Journal of Strategic Marketing",
issn = "0965-254X",
publisher = "Routledge",
number = "2",
}
Mattsson, J, Ramaseshan, R & Carson, D 2006, 'Let Marketers Reclaim Corporate Strategy', Journal of Strategic Marketing, bind 14, nr. 2, s. 165-173.
Let Marketers Reclaim Corporate Strategy. / Mattsson, Jan; Ramaseshan, Ram; Carson, David.
I: Journal of Strategic Marketing, Bind 14, Nr. 2, 2006, s. 165-173.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review
TY - JOUR
T1 - Let Marketers Reclaim Corporate Strategy
AU - Mattsson, Jan
AU - Ramaseshan, Ram
AU - Carson, David
PY - 2006
Y1 - 2006
N2 - Udgivelsesdato: June
AB - Udgivelsesdato: June
M3 - Journal article
VL - 14
SP - 165
EP - 173
JO - Journal of Strategic Marketing
JF - Journal of Strategic Marketing
SN - 0965-254X
IS - 2
ER -
Mattsson J, Ramaseshan R, Carson D. Let Marketers Reclaim Corporate Strategy. Journal of Strategic Marketing. 2006;14(2):165-173.