Key Issues in CRM Implementation:

Some Evidence from Scandinavian Businesses

Ram Ramaseshan, Jan Mattsson

    Publikation: KonferencebidragPaperForskningpeer review

    OriginalsprogEngelsk
    Publikationsdato2007
    Antal sider6
    StatusUdgivet - 2007
    BegivenhedAnnual World Marketing Congress 2007 - Verona, Italien
    Varighed: 11 jul. 200714 jul. 2007

    Konference

    KonferenceAnnual World Marketing Congress 2007
    LandItalien
    ByVerona
    Periode11/07/200714/07/2007

    Citer dette

    Ramaseshan, R., & Mattsson, J. (2007). Key Issues in CRM Implementation: Some Evidence from Scandinavian Businesses. Afhandling præsenteret på Annual World Marketing Congress 2007, Verona, Italien.
    Ramaseshan, Ram ; Mattsson, Jan. / Key Issues in CRM Implementation: Some Evidence from Scandinavian Businesses. Afhandling præsenteret på Annual World Marketing Congress 2007, Verona, Italien.6 s.
    @conference{5e7a8f30b94311dc9601000ea68e967b,
    title = "Key Issues in CRM Implementation:: Some Evidence from Scandinavian Businesses",
    author = "Ram Ramaseshan and Jan Mattsson",
    year = "2007",
    language = "English",
    note = "null ; Conference date: 11-07-2007 Through 14-07-2007",

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    Ramaseshan, R & Mattsson, J 2007, 'Key Issues in CRM Implementation: Some Evidence from Scandinavian Businesses' Paper fremlagt ved Annual World Marketing Congress 2007, Verona, Italien, 11/07/2007 - 14/07/2007, .

    Key Issues in CRM Implementation: Some Evidence from Scandinavian Businesses. / Ramaseshan, Ram; Mattsson, Jan.

    2007. Afhandling præsenteret på Annual World Marketing Congress 2007, Verona, Italien.

    Publikation: KonferencebidragPaperForskningpeer review

    TY - CONF

    T1 - Key Issues in CRM Implementation:

    T2 - Some Evidence from Scandinavian Businesses

    AU - Ramaseshan, Ram

    AU - Mattsson, Jan

    PY - 2007

    Y1 - 2007

    M3 - Paper

    ER -

    Ramaseshan R, Mattsson J. Key Issues in CRM Implementation: Some Evidence from Scandinavian Businesses. 2007. Afhandling præsenteret på Annual World Marketing Congress 2007, Verona, Italien.