Key Issues in CRM Implementation: Some Evidence from Scandinavian Businesses

Ram Ramaseshan, Jan Mattsson

    Publikation: KonferencebidragPaperForskningpeer review

    OriginalsprogEngelsk
    Publikationsdato2007
    Antal sider6
    StatusUdgivet - 2007
    BegivenhedAnnual World Marketing Congress 2007 - Verona, Italien
    Varighed: 11 jul. 200714 jul. 2007

    Konference

    KonferenceAnnual World Marketing Congress 2007
    LandItalien
    ByVerona
    Periode11/07/200714/07/2007

    Citer dette

    Ramaseshan, R., & Mattsson, J. (2007). Key Issues in CRM Implementation: Some Evidence from Scandinavian Businesses. Afhandling præsenteret på Annual World Marketing Congress 2007, Verona, Italien.