Is it getting too personal? On personalized advertising and autonomy

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Abstract

It has recently been suggested that personalized advertising is often more of an affront to a person's autonomy and thus more morally worrisome than its generic counterpart precisely because it involves or takes advantage of such personalization. This paper argues that central reasons put forward to support this claim are unpersuasive and that generic and personalized advertising should therefore be treated as morally on par in terms of their potential to undermine consumer autonomy. The paper then suggests that, if this is true, scholars who defend the existence of moral asymmetry between personalized and generic advertising in terms of their effect on consumer autonomy need to choose from among three argumentative avenues. However, none of these avenues is likely to be particularly attractive for a defender of the asymmetry.
OriginalsprogEngelsk
TidsskriftEtikk i Praksis
Vol/bind17
Udgave nummer2
Sider (fra-til)53-67
Antal sider15
ISSN1890-3991
DOI
StatusUdgivet - 30 dec. 2023

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