Is it easier to believe than to disbelieve?

An examination of consumers’ reactions to unsubstantiated marketing claims about ecological products

Jan Mattsson, Magnus Söderlund

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2019
StatusAccepteret/In press - 2019
BegivenhedNordic Academy of Management - Vaasa, Finland
Varighed: 22 aug. 201924 aug. 2019

Konference

KonferenceNordic Academy of Management
LokationVaasa
LandFinland
Periode22/08/201924/08/2019

Citer dette

Mattsson, J., & Söderlund, M. (Accepteret/In press). Is it easier to believe than to disbelieve? An examination of consumers’ reactions to unsubstantiated marketing claims about ecological products . Afhandling præsenteret på Nordic Academy of Management, Finland.
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Is it easier to believe than to disbelieve? An examination of consumers’ reactions to unsubstantiated marketing claims about ecological products . / Mattsson, Jan; Söderlund, Magnus.

2019. Afhandling præsenteret på Nordic Academy of Management, Finland.

Publikation: KonferencebidragPaperForskningpeer review

TY - CONF

T1 - Is it easier to believe than to disbelieve?

T2 - An examination of consumers’ reactions to unsubstantiated marketing claims about ecological products

AU - Mattsson, Jan

AU - Söderlund, Magnus

PY - 2019

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M3 - Paper

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