Is it easier to believe than to disbelieve? An examination of consumers’ reactions to unsubstantiated marketing claims about ecological products

Jan Mattsson, Magnus Söderlund

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2019
StatusUdgivet - 2019
BegivenhedNordic Academy of Management - Vaasa, Finland
Varighed: 22 aug. 201924 aug. 2019

Konference

KonferenceNordic Academy of Management
LokationVaasa
LandFinland
Periode22/08/201924/08/2019

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