Is it easier to believe than to disbelieve?: An examination of consumers’ reactions to unsubstantiated marketing claims about ecological products

Jan Mattsson; Magnus Söderlund

Is it easier to believe than to disbelieve? An examination of consumers’ reactions to unsubstantiated marketing claims about ecological products

Jan Mattsson, Magnus Söderlund

Institut for Samfundsvidenskab og Erhverv

Publikation: Konferencebidrag › Paper › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2019
Status	Udgivet - 2019
Begivenhed	Nordic Academy of Management - Vaasa, Finland Varighed: 22 aug. 2019 → 24 aug. 2019

Konference

Konference	Nordic Academy of Management
Lokation	Vaasa
Land/Område	Finland
Periode	22/08/2019 → 24/08/2019

Link til dokument

NFF 2019 Eco FullPaperAccepteret manuskript, 122 KB

Citer dette

@conference{25344a3136124c808fdb913a99cf09c9,

title = "Is it easier to believe than to disbelieve?: An examination of consumers{\textquoteright} reactions to unsubstantiated marketing claims about ecological products ",

author = "Jan Mattsson and Magnus S{\"o}derlund",

year = "2019",

language = "English",

note = "Nordic Academy of Management ; Conference date: 22-08-2019 Through 24-08-2019",

}