Investigating the Link between Online and Offline Customer Satisfaction and Loyalty

    Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

    OriginalsprogEngelsk
    TitelEuropean Academy of Management annual conference proceedings
    ForlagHEC Paris
    Publikationsdato2008
    StatusUdgivet - 2008
    BegivenhedEuropean Academy of Management EURAM - Paris, Frankrig
    Varighed: 16 maj 200719 maj 2007

    Konference

    KonferenceEuropean Academy of Management EURAM
    LandFrankrig
    ByParis
    Periode16/05/200719/05/2007

    Citer dette

    Mattsson, J. (2008). Investigating the Link between Online and Offline Customer Satisfaction and Loyalty. I European Academy of Management annual conference proceedings HEC Paris.