This chapter begins from the argument developed in Chapter 7, that small acts of audience engagement have become a key characteristic of contemporary content flows. As discussed, many acts of audience engagement, for example, liking, sharing and commenting, are small in terms of effort, and are usually random and casual - happening in between activities - although they can lead to more intentional actions.
|Titel||The Future of Audiences : A Foresight Analysis of Interfaces and Engagement|
|Redaktører||Ranjana Das, Brita Ytre-Arne|
|Status||Udgivet - 2018|