If you want more word-of-mouth activity, ask the customer for it!

Jan Mattsson, Magnus Söderlund

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2016
StatusUdgivet - 2016
Begivenhed4th Nordic Conference on Consumer Research - Department of management, Aarhus University, Aarhus, Danmark
Varighed: 18 maj 201619 maj 2016

Konference

Konference4th Nordic Conference on Consumer Research
LokationDepartment of management, Aarhus University
LandDanmark
ByAarhus
Periode18/05/201619/05/2016

Citer dette

Mattsson, J., & Söderlund, M. (2016). If you want more word-of-mouth activity, ask the customer for it!. Afhandling præsenteret på 4th Nordic Conference on Consumer Research , Aarhus, Danmark.
Mattsson, Jan ; Söderlund, Magnus. / If you want more word-of-mouth activity, ask the customer for it!. Afhandling præsenteret på 4th Nordic Conference on Consumer Research , Aarhus, Danmark.
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author = "Jan Mattsson and Magnus S{\"o}derlund",
year = "2016",
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note = "4th Nordic Conference on Consumer Research ; Conference date: 18-05-2016 Through 19-05-2016",

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Mattsson, J & Söderlund, M 2016, 'If you want more word-of-mouth activity, ask the customer for it!' Paper fremlagt ved 4th Nordic Conference on Consumer Research , Aarhus, Danmark, 18/05/2016 - 19/05/2016, .

If you want more word-of-mouth activity, ask the customer for it! / Mattsson, Jan; Söderlund, Magnus.

2016. Afhandling præsenteret på 4th Nordic Conference on Consumer Research , Aarhus, Danmark.

Publikation: KonferencebidragPaperForskningpeer review

TY - CONF

T1 - If you want more word-of-mouth activity, ask the customer for it!

AU - Mattsson, Jan

AU - Söderlund, Magnus

PY - 2016

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Mattsson J, Söderlund M. If you want more word-of-mouth activity, ask the customer for it!. 2016. Afhandling præsenteret på 4th Nordic Conference on Consumer Research , Aarhus, Danmark.