If you want more word-of-mouth activity, ask the customer for it!

Jan Mattsson, Magnus Söderlund

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2016
StatusUdgivet - 2016
Begivenhed4th Nordic Conference on Consumer Research - Department of management, Aarhus University, Aarhus, Danmark
Varighed: 18 maj 201619 maj 2016

Konference

Konference4th Nordic Conference on Consumer Research
LokationDepartment of management, Aarhus University
LandDanmark
ByAarhus
Periode18/05/201619/05/2016

Citer dette

Mattsson, J., & Söderlund, M. (2016). If you want more word-of-mouth activity, ask the customer for it!. Afhandling præsenteret på 4th Nordic Conference on Consumer Research , Aarhus, Danmark.