How Will Programmatic Advertising Affect the Business Models of Actors in the TV Industry?

Publikation: Bidrag til konferencePaper

Symposium

SymposiumFifth International Symposium on Media Innovations
LokationTøyen Startup Village
LandNorge
ByOslo
Periode13/10/201614/10/2016
Internetadresse

Citer dette

Jensen, H., & Sund, K. J. (2016). How Will Programmatic Advertising Affect the Business Models of Actors in the TV Industry?. Afhandling præsenteret på Fifth International Symposium on Media Innovations, Oslo, Norge.
Jensen, Henrik ; Sund, Kristian J./ How Will Programmatic Advertising Affect the Business Models of Actors in the TV Industry?. Afhandling præsenteret på Fifth International Symposium on Media Innovations, Oslo, Norge.
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title = "How Will Programmatic Advertising Affect the Business Models of Actors in the TV Industry?",
author = "Henrik Jensen and Sund, {Kristian J.}",
year = "2016",
language = "English",
note = "Fifth International Symposium on Media Innovations ; Conference date: 13-10-2016 Through 14-10-2016",
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Jensen, H & Sund, KJ 2016, 'How Will Programmatic Advertising Affect the Business Models of Actors in the TV Industry?' Paper fremlagt ved Fifth International Symposium on Media Innovations, Oslo, Norge, 13/10/2016 - 14/10/2016, .

How Will Programmatic Advertising Affect the Business Models of Actors in the TV Industry? / Jensen, Henrik; Sund, Kristian J.

2016. Afhandling præsenteret på Fifth International Symposium on Media Innovations, Oslo, Norge.

Publikation: Bidrag til konferencePaper

TY - CONF

T1 - How Will Programmatic Advertising Affect the Business Models of Actors in the TV Industry?

AU - Jensen,Henrik

AU - Sund,Kristian J.

PY - 2016

Y1 - 2016

M3 - Paper

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Jensen H, Sund KJ. How Will Programmatic Advertising Affect the Business Models of Actors in the TV Industry?. 2016. Afhandling præsenteret på Fifth International Symposium on Media Innovations, Oslo, Norge.