From hybrid-media system to hybrid-media politicians: Danish politicians and their cross media presence in the 2015 national election campaign

Publikation: Bidrag til tidsskriftTidsskriftartikel

Resumé

An increasingly complex hybrid system of social- and traditional-news media surrounds Nordic election campaigns as politically experienced incumbents favour traditional news media, and younger, lesser-known candidates’ social media. Despite little evidence for hybrid-media politicians, politicians’ media use is changing rapidly; 15%–16% of Danish candidates used Twitter in 2011 but 68% in 2015. In this large-sample content analysis, party leaders have high traditional-news-media and low Twitter presence, and younger candidates visa-versa, but some politicians have high presence in both. Hybrid-media politicians are younger than the average Danish Parliament member, represent various parties, and likely come from the greater Copenhagen area.
An increasingly complex hybrid system of social- and traditional-news media surrounds Nordic election campaigns as politically experienced incumbents favour traditional news media, and younger, lesser-known candidates’ social media. Despite little evidence for hybrid-media politicians, politicians’ media use is changing rapidly; 15%–16% of Danish candidates used Twitter in 2011 but 68% in 2015. In this large-sample content analysis, party leaders have high traditional-news-media and low Twitter presence, and younger candidates visa-versa, but some politicians have high presence in both. Hybrid-media politicians are younger than the average Danish Parliament member, represent various parties, and likely come from the greater Copenhagen area.
SprogEngelsk
TidsskriftJournal of Information Technology & Politics
Vol/bind14
Udgave nummer4
Sider334-347
Antal sider13
ISSN1933-1681
DOI
StatusUdgivet - 1 nov. 2017
Begivenhed6th European Communication Conference - Prague Congress Centre, Prag, Tjekkiet
Varighed: 9 nov. 201612 nov. 2016
Konferencens nummer: 6
http://www.ecrea2016prague.eu/

Konference

Konference6th European Communication Conference
Nummer6
LokationPrague Congress Centre
LandTjekkiet
ByPrag
Periode09/11/201612/11/2016
Internetadresse

Citer dette

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