From dogmatism to open-mindedness? Historical reflections on methods in audience reception research

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review


The article traces, from the perspective of audience reception research, the gradual methodological rapprochement of once hostile methodological paradigms: the quantitatively oriented uses-and-gratifications research and the qualitatively anchored reception research. While recognizing that the methodological differences stem ultimately from different epistemological perspectives, the article describes how these differences have been played out on the terrain of empirical methodologies for conducting fieldwork on audience practices and meanings. The article considers four stages of this rapprochement: (1) antagonistic self-sufficiency; (2) separate camps; (3) self-critical coexistence; and (4) complementarity and collaboration.
TidsskriftCommunication Review
Udgave nummer1-2
Sider (fra-til)40-50
Antal sider11
StatusUdgivet - mar. 2013

Citer dette