Framing as interaction: Cooperation, relevance, and information structure

This chapter adopts a pragmatic approach to framing analysis in that it analyzes framing as interaction. Taking a starting point in the assumption that cognition and action are social in origin, organization and use, aboutness-oriented framing is analyzed as socially and ecologically situated and distributed. Placing particular emphasis on the assumptions that cognition and action is cooperative, and that practical knowledge is situated, the chapter develops an ecological pragmatic conceptual framework for framing analysis and a description apparatus that enables the observation of patterns in framing as interaction and the establishment of a basis for the disclosure of the values that guide the framing. The potential of the framework and the description apparatus is illustrated with an exemplary analysis of a debate on a website for hunters.